00:00What's something most people don't know about watches?
00:02The watch face we've trusted for centuries now.
00:04It's actually a limit, not a masterpiece.
00:06Let me explain this quickly and clearly.
00:08Problem.
00:09Traditional watch faces gave us advantages.
00:11Precision.
00:12Exact timing that define traditional watches.
00:15Ritual.
00:15The daily habit of winding and checking time,
00:18but they're stuck in old mechanical constraints.
00:20Fixed dials that never change or adapt.
00:23Tiny pixels limit resolution and clarity on small displays.
00:27Limited interactivity.
00:29Little to no touch or response.
00:32Shift.
00:33Imagine swapping metal craftsmanship for light.
00:35Glass surfaces replaced by dynamic beams of light.
00:39Beams.
00:40Precise ribbons of light wrapping the wrist.
00:42Micro pixels.
00:44Tiny light elements with huge density potential.
00:48Light-based interfaces blending technology and design on wrist.
00:52Projection.
00:53Tiny laser projectors mapping onto curved surfaces.
00:56Micro LED arrays packing enormous pixel counts into tiny areas.
01:01Adaptive optics shape light precisely across a curved wrist.
01:05Why now?
01:06Micro LED density is exploding worldwide.
01:09Laser projection is now precise and tiny enough for watches.
01:13Optics are smart enough to shape light on a curved wrist.
01:15Result.
01:16Watch faces that morph into new forms.
01:19Float.
01:20Appearing to hover above the bezel and wrist.
01:23Respond.
01:23Changing when you move, touch, or glance.
01:27Readable in daylight.
01:28High brightness and contrast.
01:29Customizable in seconds.
01:31Change styles instantly with gestures.
01:33The bezel era is ending finally.
01:35The era of light is just beginning for watches.
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