Why Perfume Ingredients Are the New Liquid Gold

Transcript

00:00Want in on the next crazy market? Smell this. Literally.

00:04High-end perfumers are hunting rare, centuries-old botanicals.

00:08They're sourcing beetle-extracted resins for unique scents.

00:12And lab-made aroma molecules are part of the hunt, all demanding exclusivity and strict provenance.

00:18That scarcity turns scents into liquid gold.

00:22Single-sourced rose oils sell for extraordinary sums.

00:25Rare Oud now commands sky-high prices.

00:28They now fetch prices investors dream of.

00:32Labs are blurring the lines between nature and science.

00:35Synthetic molecules mimic and enhance natural aromas.

00:39These compounds are becoming tradable commodities.

00:43Collectors are buying barrels of aged ingredients.

00:46Brands are buying forests for exclusive harvest rights.

00:50Funds are snapping up patents and licenses.

00:53They're treating aroma like art and an asset.

00:55From farm to lab to auction house,

00:58the nose economy is rewriting value.

01:01Short version, smell meets money.

01:05And it's only getting started.