00:00We think we buy a scent, but we're really buying a feeling, a fantasy.
00:04I'm sure you've heard the news.
00:06It's not the bottle we're chasing, it's the fantasy it promises.
00:10Ads alchemize liquid into aspiration.
00:13A smoky ad, a carefree laugh, a world you want to join.
00:17From early subtle glances to whispered stories, perfume marketing stitches, emotion to product.
00:24So next time you spritz, ask, am I shopping aroma or an idea of myself?
00:29The invisible cell, beyond the bottle.
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