In 2002–2003, WWE introduced a series of comedic backstage and promotional vignettes for the tag team Los Guerreros (Eddie Guerrero and his nephew Chavo Guerrero Jr.) to establish and popularize their heel‑turned‑anti‑hero persona built around their catchy motto: “We lie, we cheat, we steal.” These vignettes were designed to get the audience behind the duo by leaning into mischievous, lovable rascal energy while showing them using underhanded tactics in everyday comedic scenarios.
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The segments typically showed Eddie and Chavo gleefully bending rules and duping others in humorous situations meant to play off their slogan. In one vignette they finagled their way into a wealthy woman’s home and threw a pool party, illustrating their cheeky disregard for norms. In another, they played golf and blatantly cheated by altering scores and picking up balls, all while maintaining their charming bravado. They also interacted with people on the street in skits that involved stealing items or “borrowing” things like cars while disguised as valets, emphasizing the lengths they’d go to live up to their catchphrase.
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Though rooted in heel behavior, these vignettes worked so well that Los Guerreros became unexpectedly fan favorites, with crowds chanting their catchphrase even as they employed these antics. The segments helped build their popularity leading into high‑profile feuds and eventual WWE Tag Team Championship success in late 2002, transforming “Lie, Cheat & Steal” into one of the most iconic and enduring WWE tag team gimmicks of the early 2000s.
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