00:00So
00:29I'm Benita Sani. I'm the Chief Consumer Product Officer at MasterCard. So I look after
00:33everything we do from a credit, debit, prepaid perspective. Everything we do from a product
00:38innovation with financial inclusion and environmental sustainability.
00:43Oh my gosh, we're here in Abu Dhabi. It is so exciting. Can you feel the energy all around us?
00:48We're at the Abu Dhabi Grand Prix. Why? Because as you can see, we're launching a brand new product
00:54that we call MasterCard Access Pass and specifically the McLaren Racing Access Pass here at the Grand Prix
01:01with our partners at McLaren and our partners at Fab. First, what is the insight behind the Access Pass?
01:06It comes with the idea of connecting consumers with their passions and unlocking that fandom.
01:11When you think about fans, there's nothing like a McLaren fan, right? F1 has brought such incredible
01:17energy in a huge base of fans all around the world and certainly here in the UAE. And the UAE is also
01:23such a special market. It's such an innovative place where there's so much opportunity to grow.
01:28It's moving at the speed of life. And so we're so excited to be able to do this in partnership with
01:32McLaren, in partnership with Fab, because we get to try something brand new, a global first that we
01:37intend to scale worldwide, but starting right here in UAE.
01:40So obviously, a market like this is great for us for a whole host of reasons, not the least of which
01:47is how incredible the innovation spirit is here. But also, this particular product, we're looking at
01:53the Gen Z consumer who has informed us about how much they want us to connect them closer to their
01:58passions, bring them more personalized experiences. And the UAE and the Middle East and Africa have an
02:05outsized younger Generation Z consumer, right? We've got almost 60 percent of consumers who are
02:10under 30 here in this market. So when you think about how do we scale something like this all around
02:14the world, there's a force behind us, right? An opportunity to think about what works here,
02:19but also listen to the consumers and our customers all around the world. So whether that's motorsports
02:24or whether that's entertainment and concerts, for example, partners like Light Nation, when we think
02:29about what we can do with other types of assets like travel, there's so many flavors and ways that we're
02:34going to be able to bring MasterCard Access Pass to unlock that fandom and that power of passion
02:39with consumers everywhere in the world. This is a really, really special new innovation. Why?
02:47Because people launch new products and new credit cards, new debit cards all the time. So why is this
02:52so special? This is allowing the consumer to personalize their journey on top of their existing
02:57debit or credit MasterCard. They don't have to get yet another product and the bank doesn't have to
03:02issue a new product, no new plastic, no new underwriting, right? They get to leverage the
03:06existing relationship they already have, but take it to a whole new level. Personalize it,
03:12bring passion to it, unlock incremental experiences, things that money can't buy, right? And you get,
03:18like for example, you get opportunities to use your everyday spend to unlock opportunities to
03:23have a tour of the McLaren Technology Center or have access to this garage that we're in right now,
03:29our priceless lounge. Your access pass is the way to unlock that. Even you get access to content from
03:35the team. The McLaren team, behind the scenes, that's content you won't find in social media
03:40generally. You'll only be able to unlock it with your access pass. So there's something so special and
03:45unique about this that we know that we're tapping into the right consumer insight. We're making sure
03:49that we're connecting consumers with their passions and that joy, that spark of joy that it's going to
03:54unleash. Just wait, it's going to be on fire.
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