00:00Spotify's next U.S. price bump is coming in 2026. Brace yourselves!
00:05Spotify is gearing up for a price increase in the U.S. market expected to hit in early 2026, reports TechRadar.
00:12This move comes on the heels of recent price adjustments in various global markets and follows a July 2024 increase for U.S. subscribers.
00:20Last July, Spotify hiked prices across the board. Individual plans jumped from $10.99 to $11.99 per month.
00:30Duo went up from $14.99 to $16.99. And family plans took the biggest leap, shooting from $16.99 to $19.99 monthly.
00:43A projected $1 monthly hike for individual premium plans could net Spotify an additional $500 million annually, bolstering the company's recent profitability.
00:54The streaming giant has also rolled out Lossless Audio Support, a feature that was initially teased as part of a mysterious Supremium tier back in February 2021.
01:04This higher-end offering was expected to include advanced features like listening stats, remixing tools, and free audiobooks.
01:12However, the Supremium tier remains on the back burner, with no official launch date announced.
01:18Spotify's decision to forgo the Supremium tier for now and instead focus on price adjustments for standard plans suggests a continued emphasis on revenue growth through incremental changes.
01:30With the company's first profit registered last year, it seems Spotify is prioritizing profitability over introducing new, high-end features.
01:39As the music streaming space continues to evolve, one thing is clear, Spotify is looking to cash in.
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