Kendrick Lamar’s “Not Like Us” is Apple Music’s most-streamed rap song for the second straight year

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Transcript

00:00Kendrick Lamar's Not Like Us is Apple Music's most streamed rap song for the second straight year.

00:06Kendrick Lamar's Not Like Us is Apple Music's most streamed rap song worldwide in 2025,

00:12repeating its 2024 crown and extending his winning streak.

00:16According to Hip Hop All Day on X, it is the first rap song to claim that top spot two years in a row.

00:22Not Like Us debuted at the height of the 2024 Kendrick Drake feud

00:26and immediately became a cultural flashpoint.

00:30Its two-year Apple Music peak reflects lasting global appeal,

00:34strong social relevance, and broad crossover replay value.

00:38Kendrick's Super Bowl 59 halftime show at New Orleans' Caesars Superdome drew 133.5 million viewers,

00:45boosting his streaming numbers as new and longtime fans revisited his music and kept Not Like Us surging.

00:52Drake's lawsuit against UMG also cites the Super Bowl moment,

00:56claiming the company pushed a false and malicious narrative,

00:59portraying him as an S-predator and that threats escalated after Kendrick's performance.

01:05Drake's lawyers asked to push key deadlines,

01:07moving the December 22nd brief to January 21st and giving Kendrick's team until March 27th.

01:13Attorney Michael Gottlieb cited a heavy workload and noted the case hinges on artistic expression

01:19and public figure defamation.

01:21Here's why this moment feels important beyond fan culture.

01:241. It reinforces lyricism.

01:272. It highlights cultural memory.

01:303. It shows major live events influence.

01:334. It links art, media, and law.

01:37Kendrick's steady approach and longevity stand out as viral moments fade.

01:415. Tracks like Not Like Us stay relevant thanks to a clear narrative,

01:46community engagement, replay-friendly production, and cultural milestones.

01:51These patterns explain why Not Like Us keeps performing even after the feud cooled

01:55and offer insight for artists, marketers, and fans.

01:58As the Drake-UMG lawsuit unfolds, Kendrick's cultural momentum hasn't slowed.

02:03He's dominating conversation without a traditional rollout,

02:06and Not Like Us has become one of the decade's defining rap records,

02:09with no signs of fading.