Internet Rage Inspires Oxford Word of the Year 2025

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00:00Internet Rage Inspires Oxford Word of the Year 2025.

00:05The popular term for online content designed to provoke anger and drive engagement,

00:10Ragebait, has been named the 2025 Oxford Word of the Year.

00:15The choice reflects a year in which outrage-driven posts have caused viral controversies.

00:20It has also started a debate over how platforms push content into our feeds

00:24and dominate the headlines in everyday conversations.

00:27The Oxford team had shortlisted three contenders, Ragebait, Aura Farming, and Biohack.

00:34These were set up for the Word of the Year 2025.

00:38They opened the decision to have an input from the public,

00:41and more than 30,000 people voted over three days.

00:44The final pick was made after the lexicographers weighed in public votes

00:48and analyzed reader comments using their own language data.

00:51Oxford Languages notes that the use of Ragebait has tripled in usage in the last 12 months.

00:57But what exactly does the term mean?

01:00Oxford has summed it up as online content deliberately designed to elicit anger or outrage.

01:07In practice, Ragebait covers anything from deliberately provocative posts that upset a particular audience

01:12to coordinated streams of misleading material intended to inflame and spread fast.

01:17The publisher says that 2025 saw an intensifying focus on the emotional side of attention.

01:24Earlier, the digital strategy revolved around chasing clicks with curiosity and novelty.

01:30But now, given that Ragebait has been chosen by Oxford,

01:33it means a content shift towards influencing people's emotions.

01:37They say that language mirrors broader concerns about platforms.

01:40They flagged the ways they reward and spread outrage,

01:43calling attention to the manipulation tactics that users face online.

01:46Oxford also placed Ragebait in a wider context.

01:50Last year's Word of the Year, Brain Rot, highlighted the mental drain of endless scrolling.

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