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Oxford Names ‘Rage Bait’ as 2025 Word of the Year
Cheddar News
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7 weeks ago
Oxford University Press selected “rage bait” as its 2025 Word of the Year, citing a dramatic surge in usage over the past year.
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Oxford University Press selected Rage Bait as its 2025 Word of the Year,
00:05
citing a dramatic surge in usage over the past year.
00:08
The term describes online content crafted to provoke anger,
00:12
drive engagement, and manipulate emotional responses.
00:16
The president of Oxford Languages said the rise of the phrase reflects growing public awareness
00:20
of how digital platforms increasingly hijack emotions rather than simply seeking attention.
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