How 1970s Vanities Shaped the Beauty Industry We Know Today

Watch How 1970s Vanities Shaped the Beauty Industry We Know Today - Rizzle on Dailymotion

Transcript

00:00How 1970s vanities shaped the beauty industry we know today.

00:05Number 7.

00:07The Cultural Landscape of the 1970s Television reached nearly every American home by 1975

00:14and trend-setting shows shaped new beauty ideals.

00:17As families watched, shifting styles from psychedelic to disco, glam and punk sparked

00:23a beauty revolution that influenced future makeup artists.

00:26Number 6.

00:28Iconic Beauty Trends Charlie's Angels' 1973 debut ignited a nationwide

00:33craze for layered, feathered hair.

00:36Farrah Fawcett's iconic poster sold 12 million copies, while salons developed new cutting

00:41techniques that reshaped hairstyling and influenced professional methods for decades.

00:46Number 5.

00:47The Lipstick Revolution Advances in 1970s cosmetic chemistry transformed

00:53lip products, with lip gloss sales surging 275% from 1972 to 1977.

00:59Revlon's new formulas blended intense color with high shine, laying the groundwork for

01:05today's long wear, comfortable lip products.

01:07Number 4.

01:08Popular Beauty Products

01:10A 1974 study highlighted Max Factor, L'Oreal and Revlon as top cosmetics leaders.

01:17Innovations like Pancake Foundation and L'Oreal's Conditioning Color Treatment delivered longer-lasting,

01:23studio-proof coverage women could rely on throughout the day.

01:26Number 3.

01:27The Shift Towards Natural Beauty

01:30In the 1970s, rising environmental awareness reshaped cosmetics.

01:35Research confirmed the benefits of plant-based skin care, prompting brands to shift toward

01:40natural ingredients.

01:41By 1978, new organic standards offered gentler alternatives for consumers with sensitive skin.

01:48Number 2.

01:49The Influence of Television and Film

01:52Color broadcasting reshaped makeup techniques throughout the 1970s, as harsh studio lights required

01:58new product innovations.

02:00With beauty programming rising 400%, viewers gained unprecedented access to makeup knowledge,

02:06transforming everyday beauty routines and consumer habits.

02:10Number 1.

02:11The Emergence of Diverse Beauty

02:14By the mid-1970s, beauty brands finally expanded shade ranges, with Fashion Fair's 132

02:20shade launch in 1973, setting a long-overdue standard.

02:24Advances in color theory improved undertone matching, paving the way for today's inclusive beauty

02:30movement.

02:31The Emergence of Diverse Beauty

02:32By the mid-1970s, beauty movement.