'Solo: A Star Wars Story': First Ad Likely to Air During Super Bowl | THR News - video Dailymotion

Hollywood Journal

The marketing campaign for 'Solo: A Star Wars Story' is widely expected to kickoff during Super Bowl LII upon the release of the first ad for the summer 2018 tentpole, according to industry insiders.

Transcript

00:00Viewers of the 52nd Super Bowl on Sunday will not just be tuning in to see who will

00:04come away victorious between the Pats and the Eagles. According to industry insiders,

00:08sports fans could also be treated to the first ad for Solo, a Star Wars story.

00:12If this is the case, Sunday's big game will end talk about why Disney and Lucasfilm have

00:17waited to drop any materials for the standalone Star Wars movie, which opens in theaters

00:21four months from now on May 25. Disney declined to comment on its Super Bowl plans.

00:25Hollywood marketing experts say Disney may have held off promoting Solo until Star Wars

00:30The Last Jedi, which debuted in mid-December, was largely done with its run in theaters.

00:34The football championship, carried on NBC this time out, remains the most-watched

00:38television event of the year. A 30-second spot to promote a film can run for up to $5 million.

00:45This year, Fox, Sony and Warner Bros. are sitting at the game entirely. Of course,

00:49Super Bowl ads have become almost as iconic as the game itself.

00:53Universal, a sister company of NBC, will air ads for Jurassic World Fallen Kingdom,

00:58which drops June 22, as well as a spot for Dwayne Johnson's upcoming action movie

01:02Skyscraper, hitting theaters July 13. Another summer event movie expected to be promoted

01:07during Sunday's face-off is Paramount's Tom Cruise-led Mission Impossible Fallout,

01:11which comes out July 27. Streaming services Amazon Studios and Netflix are also expected

01:17to jump into the big game. Amazon will advertise its upcoming series Jack Ryan, while Netflix

01:22is rumored to be considering an ad for Cloverfield's sequel God Particle, which it is taking over

01:26from Paramount.

01:27A Star Wars Story isn't the only movie Disney will be plugging. The studio is expected to

01:33advertise two other films. Likely contenders are two Marvel titles, Black Panther premiering

01:37February 16, Avengers Infinity War dropping May 4, or A Wrinkle in Time, which is set for

01:43March 9. A week later, Black Panther is also expected to be a launching pad for high-profile promos.

01:49Fox, for example, is expected to premiere a trailer for Ryan Reynolds' Deadpool 2 before

01:53Black Panther, which could also be used for Solo. The Winter Olympics, which get underway

01:58February 9, is another obvious launching pad.

02:00So, will you be watching NBC for the sports or for a glimpse at Solo? What other trailers

02:05are you most hoping to see? Let us know in the comments. For The Hollywood Reporter News,

02:09I'm Lyndsey Rodrigues.

02:10ARRQ

'Solo: A Star Wars Story': First Ad Likely to Air During Super Bowl | THR News

Category

Transcript

Be the first to comment

Recommended