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Duanju
  • il y a 6 jours
Read the article: https://www.duanju.news/en/post/scott-brown-viewers-want-stories-over-content
Transcription
00:00Do you think AI will impact on how programmers are created?
00:03If so, in what areas?
00:06I think AI is going to impact everything we do.
00:07I watch AI very closely.
00:09I use AI.
00:10There's a couple of things that I'm waiting for before I would ever start.
00:12I realize that AI can make people laugh,
00:16but I think that it makes them laugh almost kind of like,
00:19because it's almost like just a fun, clever moment that isn't real comedy.
00:27AI hasn't really made me truly laugh.
00:30AI, I haven't seen anything from AI that moves me emotionally yet, personally.
00:35I also don't consume massive amounts of AI-created content.
00:40I think that the CEO of Netflix put it really well.
00:44AI is not going to replace creative people,
00:47but creative people who use AI might start replacing creative people that don't use AI.
00:55On our next series, which we're in pre-production on,
00:58and will come out almost certainly at the end of this year.
01:02We're doing actually kind of like an action short drama,
01:06but it's still going to be a female-focused story.
01:10But in the same way that like Stacey reads paranormal romance that is full of fight scenes and wars and battles,
01:19yet read almost exclusively by women.
01:21We're going to try to capture that, those two worlds, right?
01:24I'm not trying to make an action movie for guys.
01:26I'm trying to make, well, again, you heard me.
01:28I like to think that I make stories for everyone, but like, or at least a lot of different types of people.
01:33But, you know, definitely with female audiences in mind.
01:37And, you know, I can't, on these budgets, I can't afford to crash a car.
01:40Certainly, I wouldn't try.
01:41It wouldn't be safe.
01:43I can't do visual effects with visual effects artists from scratch like I would like.
01:47So, you know, we're going to explore using AI in our pipeline on the visual effects side,
01:52only because we don't have the ability in this market to do it, right?
01:57And I think that AI is a great tool when you don't have another choice.
02:01You know, what's going to be really interesting as AI gets better is animation.
02:04Because when you talk to animation, the thought they put in to like how a character's hand moves
02:10as it comes up to their face is extraordinary.
02:13Like every little movement of every little hand is very methodical.
02:17Certainly at Pixar, they care about every frame.
02:20Well, I think every great filmmaker cares about every frame.
02:23But, you know, what happens if, I guess eventually we can train an AI to give that care.
02:28But what's really interesting about AI is that I think one of the things people like about
02:32storytelling in general is its flaws.
02:37We like to call them happy accidents, where things that weren't intended but actually
02:41ended up being good for the story occur.
02:44AI allow us to have happy accidents.
02:46I guess you can start to program happy accidents and train it on what happy accidents are.
02:50Today, right now, I think it's a tool to go faster.
02:55And it's a tool to be more organized.
02:58It's a tool to keep going.
03:01It's a tool to scale resources.
03:03I don't know if it's replacing anyone anytime soon.
03:05Even in like, you can just watch the stocks of most AI companies.
03:08Like, the speed that AI is getting better is slowing down.
03:13It's still going really fast.
03:15But like, I feel like the insane shifts are not happening as often.
03:22Now, some new computing technology can come around and change that, of course.
03:26But people are like, are you worried about AI?
03:29And I'm like, I don't think I can be in the same way that I, well, I try not to be worried
03:33about death, right?
03:34Like, it's coming.
03:35And life is a lot easier if I make peace with it and live with it than if I try to fight
03:41it.
03:42Yeah, it's inevitably going to be a part of it because it's inevitably going to be a part
03:45of our lives.
03:46But I think we're going to start getting into trouble if we start trying to replace actors
03:50completely, replace writers.
03:53To sum it all up is I just think that AI is going to be a tool.
03:57I don't think it's going to replace people.
03:59I think it will change how people, in the same way the typewriter and the cameras changed
04:04how we tell stories, but like, we're still going to tell stories.
04:06And if humans are not required to tell stories, I'm not sure if humans are required to have
04:11humanity.
04:12I don't even know what that means.
04:14So do you include AI into your writing?
04:18I mean, somewhat.
04:19If I could, I would use it more.
04:21But I just don't like the work it produces, honestly.
04:25Like, it's great in a scene and I'm stuck and I'm like, give me five reasons why she would
04:31choose to do X, Y, Z, right?
04:33And it'll give me the beginnings of ideas that can kind of like unblock me from a moment.
04:39But I mean, look, if I could, not to replace others, but even for myself, like I would like
04:45to have the idea of a digital collaborator as I go, but it doesn't really, I use it to write
04:51contracts sometimes.
04:53I don't like its work enough yet to utilize it too much.
04:59In your view, what does the future of Shraddrama look like?
05:02Well, I kind of said at the beginning, right?
05:05I believe that people will continue to innovate in the space.
05:10I think that major players like Netflix and Apple and Hulu and Amazon are going to try to
05:18make their own apps.
05:20Netflix already has a vertical app in their app, right?
05:22They just play clips on it right now.
05:24But I am very confident that they are looking at this, you know, billion dollar domestic industry
05:30and multi-billion dollar international industry and probably trying to ask themselves, how
05:35do we make vertical content, short dramas?
05:38I think what's going to happen is, at least for me in America, where I feel like I know some things,
05:45people are going to follow and kind of like what we try to do with the Diamond Rose.
05:50People are going to try to raise the bar in a way.
05:54Here's a hard truth.
05:54A lot of short dramas in the U.S., any actor with any level of success in their careers
06:01would probably not even think about being in one right now because there's a high chance
06:06they will be in something that will embarrass them.
06:09That's the truth.
06:11By the standards that actors in America that actually work in television and film have,
06:18most short dramas are not up to a storytelling standard that they would be proud to be in.
06:22And they don't pay enough that they would do them for the money.
06:27So that's going to inhibit their growth for a while.
06:30But I like to think that me and other people like me are going to show what these can be.
06:36And there will be a great shift towards more traditional storytelling qualities,
06:41but transposed into the key of short dramas, right?
06:45So this is like my analogy for everything.
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