Nielsen Says 'Bird Box' Attracted 26M Viewers In Its First Week | THR News - video Dailymotion

The highest single day of viewing came Dec. 28, when the average minute audience for the Netflix movie was nearly 3.9 million U.S. viewers.

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00:00Listen to me. We are going on the trip now. It's going to be rough.

00:06Hold on!

00:08Even if you haven't watched it yet, you've likely heard and seen the memes about

00:12Netflix's apocalyptic survival tale starring Sandra Bullock, Bird Box.

00:16So, just how many people have watched the movie?

00:19Well, the numbers are in, and according to the new Nielsen SVOD content ratings,

00:23Bird Box attracted almost 26 million viewers in the U.S. during its first seven days on Netflix.

00:29The film debuted on December 21st. According to the Nielsen research,

00:33the highest single day of viewing came in on Day 8, December 28th,

00:37when the average minute audience for the movie was nearly 3.9 million U.S. viewers,

00:42which Nielsen said was a very atypical event and likely attributable to the extraordinary buzz around the movie.

00:49If you hear something in the woods, you tell me.

00:52As for who's been watching, Nielsen said that more than half the film's audience was female.

00:57It also was relatively young, with the highest concentration of viewers, 36 percent,

01:02between the ages of 18 and 34. And almost half the audience, 46 percent,

01:07was either African American or Hispanic.

01:09But under no circumstance are you allowed to take off your blindfold.

01:14Now, Netflix itself is notoriously secret about its viewership numbers,

01:18but the streaming giant had earlier tweeted that Bird Box posted the best seven-day showing

01:23for a Netflix film to date, saying that more than 45 million accounts worldwide checked out the movie.

01:28Netflix later explained that accounts had to watch at least 70 percent of the movie to be counted,

01:34but didn't say how many viewers those 45 million accounts represented.

01:37For more on this story, head to THR.com.

01:40Until next time, for The Hollywood Reporter News, I'm Tiffany Taylor.