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'The Marvels' opened to a disappointing start over the weekend, earning a record low for a Marvel release. The film opened to $47 millionat the North American box office adding to analysts' concerns that superhero fatigue is a growing problem for the major studios. In China, superhero fatigue has been happening for much longer, with 'The Marvels' only marking a fresh low.
Transcript
00:00The Marvels opened to a disappointing start over the weekend, earning a record low for a Marvel release.
00:06The film opened to $47 million at the North American box office,
00:10adding to analysts' concerns that superhero fatigue is a growing problem for the major studios.
00:15In China, however, superhero fatigue has been happening for much longer,
00:19with the Marvels only marking a fresh low.
00:22The film opened to just $11.5 million in China,
00:25losing the three-day weekend to a holdover local crime thriller.
00:29MCU releases have been underperforming in China since the pandemic.
00:33By comparison, back in 2019, Brie Larson's franchise starter Captain Marvel opened to $89.3 million,
00:40on its way to a strong $154 million China total.
00:44According to current projections, the Marvels will be lucky to top $20 million.
00:48Marvel's other 2023 releases have also failed to find much traction with mainland Chinese moviegoers.
00:54Even James Gunn's Guardians of the Galaxy Vol. 3, which was a success in North America with a $359 million haul,
01:02earned just $27.8 million in China.
01:05Other action genres have held up somewhat better in the country, such as Universal's Fast X,
01:10which holds the crown for Hollywood's biggest film of 2023 in the country,
01:14with a $51.1 million opening and a $140 million total.
01:19The next U.S. film to hit Chinese screens will be Lionsgate's prequel,
01:23The Hunger Games, The Ballad of Songbirds and Snakes,
01:25which opens day and date with North America on Friday.
01:28For more on this story, head to THR.com.
01:31And for the latest entertainment news and updates, keep watching The Hollywood Reporter News.
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