Johnny Fang: Jetour Soueast en México | Milenio Negocios

Name: Johnny Fang: Jetour Soueast en México | Milenio Negocios
Uploaded: 2025-11-26T04:31:23+00:00
Duration: 13 min 5 s
Channel: Milenio
Description: Jetour Soueast se enfoca en vehículos híbridos y eléctricos, con una propuesta de tecnología y personalización. Fang reconoce el reto de la infraestructura de carga en México y la percepción de las marcas chinas.

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Jetour Soueast se enfoca en vehículos híbridos y eléctricos, con una propuesta de tecnología y personalización. Fang reconoce el reto de la infraestructura de carga en México y la percepción de las marcas chinas.

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00:00Tiene más de 17 años de experiencia en la industria automotriz, liderando estrategias

00:19de crecimiento en diversos mercados internacionales. En México, ha impulsado la transición corporativa

00:26de Yetour y Southeast, fortaleciendo su operación, competitividad y expansión. El CEO de Yetour

00:34Southeast México, Jonny Fang, en Milenio Negocios.

00:44Bienvenidos a Milenio Negocios, un programa para historias de negocios. Y el día de hoy

00:49me acompaña Jonny Fang, CEO de Yetour Southeast en México.

00:54Thank you so much for being here with me. And I want to begin with this objective that

01:00you have of duplicating sales of cars in Mexico for this year. So duplicating from 2024 to 2025

01:08and we are about to close the year. So I want to see how those numbers are going, what you

01:14have achieved and what you're expecting for these last few weeks of the year.

01:19Yeah, there are around the 50 days more for this year. Actually, we launched our brand

01:24in June 18. So this is our, we just passed our fourth month. So our sales starting little

01:30by little. And then last month we reached 440. So in November, December, we expect in monthly

01:39sales achieve like 600. This is our target for next year.

01:43Okay. Okay. So you're going to be able to always the whole thing. Now your, your focus is on

01:49electronic and hybrid vehicles. And the proposal also is technology and being a very personalized

01:58car. So this is interesting. How can you achieve all of this? Or how hard is it when also it's

02:05been very difficult to set up an infrastructure for electric vehicles and hybrid vehicles in

02:11Mexico? How is this sort of making it harder for you to put on all the cars that you want

02:20to put out in the market?

02:21I think the biggest challenge is the brand awareness. Okay. Because we are coming late, but we have

02:29a very interesting product. As you see, it's a, it's a, we are focused on the PHEV with offload

02:35concept. So we, when we are launched our brand, we claim that we want to be the, uh, Land Rover

02:42from China. So you see, our product is very, very special and our customer like our, like

02:47our, uh, products and our products is very good quality and very good design and price is

02:52not cheap. And also I think that that's why the biggest challenge in this market is to get

02:57rid of the, uh, Chinese, uh, brand, uh, you know, uh, idea that we have, yes, that we are

03:04perfect or providing something very good, high quality and not cheap products.

03:08Being a high end brand, luxurious, the Land Rover from China, just in, in, in a situation

03:15where, uh, we're talking about tariffs, uh, not only from the U S to Mexico or the U S to China,

03:22but also the tariffs that, that the Mexican government has mentioned to all those products made in

03:27China. How, how are you going to handle this? Because you also said it's a, it's well-priced,

03:34but how is this going to affect sales, the pricing of the cars and that brand awareness that you just

03:41mentioned? That is the biggest challenge. So, uh, tariff, uh, of course we don't want a tariff.

03:47Okay. That tariff from 20 to 50% will, it's a tough, it's tough change. So I heard last week

03:55something like a stopping. So I hope it will be stopped. But if, if in case that a tariff happen

04:03exactly as they, as they, as the government plan here, but we believe we still can, you know,

04:09be still competitive because I believe the PHEV and the, the product that's competitive in this

04:17is from China, the products, especially for this segment is from China. So we are competing with

04:22Chinese, uh, uh, products coming from China. I believe everybody will increase a little bit,

04:27the, the price, uh, but unfortunately, but we make, unfortunately for the consumers. Yes. Yes.

04:34But also we will also sacrifice our, uh, our margin, you know, try to make up good balance. Okay.

04:41Okay. Make the product still competitive, still interesting. And we improve our, uh, service,

04:47uh, to our customer and I'm confident customer will continue like our product. Yeah.

04:52You have 29 distributors in Mexico. Yeah. Yes. 30 now. 30 now. Okay. Now you, you probably opened

05:00one yesterday. What, what are the growth plans that you have in this area in general? Because I've also

05:06heard you mentioned that there's interest in, in having, or, um, a manufacturing plant in Mexico,

05:13which would make you, um, sort of view Mexico as a really long term investment. Yeah. So let's talk

05:22about this a little bit more. I think for the first, for the network. So we are not thinking in a mainstream

05:28brand strategy, like other brands, I don't want to mention the brand, but they have like more than

05:3380, 100 dealers over country, uh, for the volume products. Okay. But in our case, our products,

05:40like I said, is a little bit special, a little bit more expensive and better, uh, high level, uh,

05:45products positioning. So we are targeting like 45 to 55. Okay. You know, not hundreds of dealer networks

05:54in the country to make sure the profitability of the dealer and a good customer experience with the

06:00dealer. Okay. It's a premium experience with the dealer. So second about the factory. So I think

06:05you know that our brand belongs to the mother group, share a group. So I think for the factory,

06:12manufacturing, uh, uh, topic is, I think it's, it's, it's, uh, organized by the, uh, group direction.

06:21I'm very confident that, uh, if the policy is clear, the, the, the, the, the, the industry policy is

06:27clear and the, the, the cut, uh, the customer like our product to put our together, our big brother,

06:34Chiray and, uh, and us, I think, uh, to men, to invest the factory, uh, in Mexico depends on the,

06:41if it's a good business case makes sense. I think it's, it will happen. It's a possibility. It's a

06:46possibility. It will happen. Yes. Now you mentioned Chiray holding, which is, is our mother group,

06:51mother group. Exactly. How important is, uh, not, not only the tour Southeast, but, but the tour

06:57Southeast, why is it interesting or why is it, uh, something that Chiray is interesting in? What do

07:05they see in Mexico and the operations that you lead that makes them excited? Mexico now, I don't know if

07:12you know the numbers, Mexico now is the number one destination of the Chinese, uh, uh, all the Chinese

07:19brands, uh, over past, uh, I think Russia last year. Okay. Mexico is number one is most important.

07:26So that's why our group or our brand always bring the best people to this country and, uh, bring the

07:34best product, the latest technology, uh, product, interesting product to Mexico is Mexico is most

07:40important, uh, market for, for us, for all, for all of us. I, I believe so. Yes. How much more do you

07:47want to grow in 2026? Yeah. Like, do you want to duplicate again, the sales or what are you expecting

07:54for next year? Uh, next, uh, actually, uh, next year, uh, our target is not duplicate is three times.

08:02Oh wow. Because this year we are selling like a less than 4,000 retail, but I'm forecasting like less

08:08than 4,000 per year. Okay. Starting from June. So next year, if we have a complete year, 2026,

08:14we are targeting like 12,000 each, each month, 1,000. So it's, I think it's a very achievable

08:21with our current, even with our current dinners network and our product. Each month?

08:261,000. 1,000. Yes. Okay. That's a lot of cars. Um, you have an alliance with Banorte. Yeah. Which was

08:33announced a month ago? Yes. Uh, in, in, in, in July. In July. I think one month after we launched. Yes.

08:40Right. One month after you launched. And this is, um, yeah, it began this summer. Exactly. Yeah. So

08:45this alliance is working. I want to know what the expectations are. Why is it so important to have

08:52an alliance with Banorte, which is a Mexican bank, uh, to be able to finance cars to, uh, your customers

08:58in Mexico? Yes. I think, uh, we, we make a very good decision. We work with Banorte. Uh,

09:04like you said, he's a hundred percent pure, pure Mexican bank. Yeah. I think they give us a,

09:09especially for us, like a newcomer. Okay. We, we, we didn't, we didn't, uh, have a very big number

09:17and the Banorte give us a very, very good support, uh, in terms of the financing customers. You see,

09:23our condition, uh, we offer to the customer is the best, is the best, uh, interest rate for the

09:29customer starting from 4.32%. So that is very good support from Banorte, our partner. Yeah. Thank

09:38you. Thanks to Banorte. Now that we're talking about it. Um, now there's another thing that is

09:44interesting and that it sort of depends on whatever happens with tariffs, which, which is the post sale

09:50services, the pieces, the, the, the maintaining the customer close to you and happy after they,

09:58they get the car. And we've seen also this month, a growth again in, in sales of cars in Mexico,

10:06which is very interesting. And so I want to understand what your, what your views are,

10:12what you're going to do to be able to maintain that customer happy after they get the car,

10:17especially with the potential tariffs or with supply chain complications, which we've seen

10:23even in other brands, as we mentioned later, I mean, before with semiconductors, because everything

10:30is plans are being closed because there are no enough semiconductors to, to have in the cars. So

10:35how are you planning to achieve this? Yes. Uh, uh, after sales, the customer satisfaction is always

10:41number one for, for our, for our brand. So the key is the parts. Okay. The key is the parts. And the

10:49first, even with the increase 30% of the tax, I'm very sure we will not increase the price of the

10:56parts of the part. This is a hundred percent. We can commit to our customer. We will not increase the

11:01price. No matter, uh, maybe the car will increase the business, but the, the, the parts, we will not

11:06increase the price. So in currently the affordable after sales. Uh, and the second is a logistic. I think,

11:14uh, uh, uh, our, we have a very clear, uh, uh, planning. Okay. Logistic from China, uh, to Mexico

11:24by DSV is a very international logistic company, very professional. And the locally also we work with

11:29Estafita. Okay. Also very good local, uh, logistic provider to distribution our parts. So I think

11:37if we solve the logistic, we solve the, and our product is very healthy product from China. It's

11:43not old product like 10 years ago. We are new product from China just launching one year and

11:48we'll bring to Mexico. So this new product don't have problem of the supply of parts. So I think we

11:53don't have problem of supply of parts. We can manage well our forecast and we have a good partner

11:58logistic. So we don't have, we should not have a problem with after sales, uh, in Mexico. So you

12:05are ready to get those 1,000 cars each month on the road in Mexico next year. Yes. Yes. This month

12:12will achieve half. Okay. Johnny Fang, thank you so much for being here. I know it's your birthday today.

12:19Yes. Thank you very much. So happy birthday. And thank you for, for being in the show with me

12:24on your birthday. That is really nice from you. Thank you very much. Um, gracias también a ustedes

12:29por habernos acompañado el día de hoy y celebramos entonces el cumpleaños de Johnny Fang en Milenio

12:35negocios. Muchas gracias por habernos acompañado y nos vemos la siguiente semana.

13:05Gracias.

13:06Gracias.

13:07Gracias.

13:08Gracias.

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Johnny Fang: Jetour Soueast en México | Milenio Negocios

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