Amazon’s satellite project gets a makeover

Watch Amazon’s satellite project gets a makeover - Rizzle on Dailymotion

Transcript

00:00Amazon's satellite project gets a makeover.

00:03Amazon's satellite internet effort has officially shed its old codename, Project Kuiper, and

00:09emerged with a sleeker, simpler identity, Leo.

00:12Yes, Leo, as in Low Earth Orbit, the cosmic neighborhood where the satellites actually

00:17live.

00:18It's a practical name, but the rebrand signals a subtle yet very noticeable shift in tone

00:22about who this network is really for.

00:25Back when the project launched in 2019, Amazon pitched Kuiper as a Noble, Connectivity for

00:30the People initiative, a broadband Robinhood aimed at unserved and underserved communities.

00:36Its FAQ page was practically a love letter to affordability, name dropping low prices and

00:41comparing future service costs to Echo Dots and Fire TV sticks.

00:45In Amazon speak, that's like promising the internet equivalent of a $39 gadget that somehow

00:50works better than it should.

00:52Fast forward to today, Kuiper's old messaging has vanished like a discontinued Kindle, as

00:56the new Leo site and FAQ ditch affordability and sound more corporate.

01:01The pitch now highlights fast, reliable internet, home entertainment like 4K streaming, and enterprise-ready

01:07commercial scalability.

01:09Deals with Airbus and JetBlue suggest Amazon is eyeing big business contracts, not just remote

01:14villages and rural homes.

01:16Even the section about unserved communities feels like a polite nod, and helping remote

01:20areas is still a thing, but no longer the thing.

01:24Curiously, despite the messaging pivot, Amazon insists nothing has really changed.

01:29On X, a glossy hype video announced the new name with a montage of a kid, EMTs, a farmer,

01:34with a caption, new name, same mission.

01:37But the FAQ pages tell a different story.

01:40Leo is less about the digital divide, more about competing with SpaceX's Starlink and powering

01:44airplanes, corporations, and high-speed space internet.