Meta’s new tool helps reels creators protect their IP

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00:00Meta's new tool helps Reels creators protect their IP.

00:04Meta is rolling out a digital bouncer for Facebook creators that boots copycats and asks,

00:09Sir, is that Reel actually yours?

00:11On Monday, Meta unveiled Facebook Content Protection,

00:14a mobile-only tool to detect reposts of a creator's original Facebook Reel.

00:19Think of it as a neighborhood watch for vertical videos and overworked influencers.

00:23Here's how it works.

00:24If Meta spots your Reel on someone else's page, you'll get a heads up.

00:27From there, you can block it across Facebook and Instagram, track performance, or add attribution.

00:34You can even release your claim entirely if you're feeling generous.

00:37There's a small catch.

00:39Creators must post Reels on Facebook, even if they film them for Instagram.

00:43Cross-posting counts, nudging creators to bring more work to Facebook's side of town.

00:48The feature appears for Facebook content monetization creators

00:50who meet Meta's enhanced integrity and originality standards.

00:53It's also expanding to users of Meta's existing Rights Manager tool.

00:58Meta frames the update as a crusade to help original creators rise above the sea of copycats.

01:04The company says it zapped around 10 million fake or impersonating profiles

01:08and punished another half million accounts.

01:11So, yes, the cleanup continues.

01:13Creators can check eligibility through notifications,

01:16the professional dashboard, or by applying directly.

01:18Once enabled, the tool uses Rights Manager matching tech

01:22and shows match percentages, stats, views, and follower counts.

01:26Meta also gives fine-grained control,

01:29including allow lists and original labels that link back to a profile.

01:32For now, the tool is mobile only,

01:34and Meta says desktop support is in the works.

01:48For now, the tool research stopped.

01:51For now, the goal is of both not distinction.

01:53For now, the tool 미국 and當地ists have taken care of.