Doritos, Cheetos Release New Health-Focused Line

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00:00Doritos, Cheetos, release new health-focused line.

00:04PepsiCo is launching simply naked versions of some Doritos and Cheetos starting December 1st in the U.S.,

00:11removing artificial colors and flavors while keeping the taste the same.

00:15Affected products include Doritos Nacho Cheese and Cool Ranch and Cheetos Puffs and Flamin' Hot.

00:21CEO Rachel Ferdinando emphasized that the classic color-filled versions will remain available,

00:26with the new line offering consumers more options.

00:30PepsiCo emphasizes that simply naked snacks are an additive option, not a replacement,

00:35offering the same flavor while expanding consumer choice.

00:39CEO Rachel Ferdinando highlighted the move supports changing preferences among parents and health-conscious shoppers.

00:46CMO Hernan Tantardini called it a potential snacking revolution,

00:51reinventing iconic brands without artificial colors or flavors.

00:54Health experts, including California dietician Julie E. Health, welcomed the change.

01:00She praised removing harmful chemicals and hopes other brands, like cereal makers, adopt similar approaches,

01:06suggesting real ingredients like carrots and sweet potatoes as alternatives to artificial dyes.

01:11Fitness trainer Steven Campolo sees the move as a smart response to concerns about processed ingredients,

01:17but cautions that the snacks remain ultra-processed and high in refined carbs, sodium, and empty calories.

01:23He advises portion control and pairing them with protein, like nuts or cheese, to mitigate blood sugar spikes.

01:30The Simply Naked launch reflects growing consumer focus on food ingredients and health,

01:35amid concerns like childhood obesity and metabolic disease.

01:38While the original Doritos and Cheetos remain unchanged,

01:42the new line signals PepsiCo's adaptation to market demand for transparency and healthier options.

01:49Success will depend on whether shoppers embrace the less colorful versions,

01:52though PepsiCo is betting flavor will carry the appeal.