Apple's $230 Cloth iPhone Holder Is Already Sold Out   We Try It Out - video Dailymotion

Watch Apple's $230 Cloth iPhone Holder Is Already Sold Out   We Try It Out - Bloomberg on Dailymotion

Transcript

00:00We're here outside the Apple Store in New York City, in Soho, one of the only

00:04locations in the world to sell the new iPhone pocket. In fact, it's the only

00:08store in America that is selling it today. Let's see if we can get our hands on

00:13any.

00:15I was told that the first color to sell out was this teal turquoise color, got two.

00:38On brand for Apple, look at that. Let's pop it out. So this is the small, and it is small.

00:45It almost looks like a karate belt. It's pretty dense, but light, and it has Miyake's signature

00:53pleats. There are a few different ways you can wear it. You can have it on your wrist

00:56like this. You can attach it to a bag or a purse.

01:01Let's do the long one. Here we go. This was a hot commodity. Everybody wanted the long

01:08crossbody. It was selling out the fastest, and it is no longer available online or in

01:13any store anywhere. But not everyone is excited about the new accessories. Some people online

01:19are saying how it's a bit out of touch given the high price point, given the economy, and

01:24also the fact that you are spending a lot of money for something that maybe your grandmother

01:29could make. Either way, it certainly has people talking, especially ahead of a very important

01:34holiday shopping season. And maybe that's the whole point.

01:38similarity.

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