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00:00The beauty business used to be just about the stuff you put on your face or in your hair.
00:08Today, it's everywhere. A $450 billion juggernaut that involves celebrities, cutting-edge science,
00:15gadget companies, and pretty much every retailer on the planet.
00:19In the December issue of Bloomberg Business Week, we chronicle the contours of this changing industry.
00:25Vacuum maker Dyson is now a giant in haircare with iconic products like Airwrap and Airstrate.
00:32A company called One Skin is marrying Silicon Valley's longevity crusade with beauty's anti-aging obsession.
00:39In our cover story, we look at Ulta and how it became America's biggest beauty store by embracing strip mall culture.
00:46And we ask the really tough question, should men wear makeup? And there's a lot more.
00:52We have an investigation into how a new generation of politically connected nuclear startups
00:57have risky plans to get around regulators.
01:00Plus the chatbot delusions. Some people who use AI are ending up in some pretty dark places.
01:06Also our holiday gift guide, the best business books of the year.
01:10And no, you cannot borrow my mascara.
01:14I'm not going to go.
01:16I'm sorry.
01:18We don't have any changes yet.
01:20If you do have any changes in the past, please.
01:22We actually order a new release after this.
01:24You can get into this one.
01:26If you do have any changes in the past, please.
01:28Well, we can suffer a new release after some of our calendars and it doesn't apply.
01:30But when the end of our category is the sustainability of the year-long district.
01:34If you're planning to develop a new generation of completely different,
01:36then you will have a new relationship between different things.
01:38I don't think I can get into it.
01:39I'll know that a new generation of the year-long district.
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