RFK Jr.'s Battle Against Synthetic Food Dye: Will M&M's, Skittles Keep Their Colors?

The U.S. Health and Human Services Secretary Robert F. Kennedy Jr. is pressuring food companies to phase out synthetic dyes as part of his “Make America Healthy Again” campaign, according to the New York Times. Major brands, including Nestlé, Kraft Heinz, General Mills, ConAgra, and PepsiCo have pledged to remove petroleum-based dyes by 2026, with full compliance expected by the end of 2027. Synthetic dyes are commonly found in products like Jell-O, Kool-Aid, and Lucky Charms. They have been linked to behavioral issues in children. The National Confectioners Association stated that the candy industry requires more time and alternatives to replace synthetic dyes, warning that natural colors could lead to higher prices. In January 2025, the FDA announced a ban on Red Dye No. 3, citing links to cancer in animal studies. The dye, commonly found in foods for young children, will be prohibited starting January 15, 2027.