00:00Welcome to the video from the Car Magazine Tuning Blog on the topic of BMW and the current developments in the 2024 financial year.
00:11The figures from the annual report published today clearly show that the BMW Group has had a challenging financial year.
00:20Following the adjustment of the forecast made last autumn, it was foreseeable that the company would not achieve record levels in terms of sales and profits.
00:30The report confirms these expectations. Global sales fell slightly.
00:35In addition, delivery freezes and recalls as well as the ongoing weakness of the Chinese market led to a decline in sales of 8.4%.
00:42Profit before tax fell to 10.991 billion euros, which corresponds to a decline of almost 36% compared to the previous year.
00:53EBITM was also 3.5 percentage points below the previous year's figure at 6.3%.
01:00However, it is within the forecast range of 6-7%.
01:05Despite the financial losses, BMW remains the world's leading supplier in the premium segment thanks to its strong model range.
01:14Electromobility in particular made a significant contribution to this success.
01:18Electric vehicles now account for 17.4% of global sales, an increase of 18.4% compared to the previous year.
01:29This development supports BMW's goal of further reducing CO2 emissions from its European new car fleet.
01:36In 2024, the figure was reduced by a further 2.5% to 99.5 grams per kilometer.
01:43Despite these successes, BMW is continuing its high level of investment in the future generation of vehicles.
01:52The so-called new class is set to represent another major development step from the end of 2025 and equip the company for the future.
02:01A look at the best-selling models shows that the mid-range segment continues to form the backbone of sales.
02:06Together, the 3-series and the 4-series sold almost 520,000 units in 2024.
02:15The SUV's X3 and X4 were also in high demand, with around 370 units sold.
02:23The larger models are also very popular.
02:25The X5 and X6 combined for 275,000 units, while the 5-series is also one of the company's mainstays with around 250,000 vehicles sold.
02:39The compact SUV's X1 and X2 performed particularly well, with over 413,000 sold together.
02:46A notable aspect of BMW's strategy is the balanced distribution of sales across the three main markets of Europe, the USA and China.
02:57This almost equal market presence ensures a stable production and sales structure, which also proves advantageous in economically difficult times.
03:07BMW board member Oliver Zipps emphasizes that the company is staying on course despite the challenging conditions.
03:13The company is not losing sight of its operational performance or its long-term perspective.
03:20The new class is the largest future-oriented project in the company's history, which BMW is implementing while generating robust free cash flow.
03:30New technology hubs are intended to enable maximum scalability, a high level of innovation and improved customer benefits, regardless of the vehicle segment or the respective drive system.
03:40CFO Walter Murtel also emphasizes that BMW has never before invested so extensively in its own future.
03:51As planned, a peak in investment was reached in 2024, which underlines the sustainability and consistency of the corporate strategy.
03:59As always, you can find the link to read the article in our magazine in the video description.
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