The TikTok star to Grammy pipeline and how they did it

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00:00The Grammy nominations are officially here, and TikTok is dominating the Best New Artist

00:04category. Let's break down who's nominated and explore that TikTok to Grammy pipeline,

00:09how these stars turn viral fame into Grammy honors. On November 7th, the Recording Academy

00:15announced this year's nominees, and in the Best New Artist category, fans spotted two familiar

00:20names. Addison Rae, who first went viral with Dan's videos before launching her acting and music

00:25career in 2021, and Alex Warren, known for vlogs and heartfelt songs inspired by his late parents

00:31and a Hype House founding member alongside Addison until 2022. Now both stand shoulder to shoulder

00:38with the biggest new acts in music. While fans are excited, some have questioned how these

00:43nominations came about. Alexandra feels the Grammys have really gone downhill. While Isles wrote,

00:48if Addison Rae gets a nomination, the Recording Academy should just rename the Grammy Award to

00:54TikTok Choice Awards. Yet, regardless of the opinions online, their rise highlights the growing

00:59power of creators breaking into mainstream industries. Our theory? Their rise as social

01:04media stars is exactly why they're in the Best New Artist category. Both Addison and Alex built

01:10audiences by being authentic, so their fans were already emotionally invested before the music even

01:16dropped. Plus, TikTok didn't just make them famous, it gave them instant market research into other

01:21parts of their careers. As creators, they not only know what's trending, but what sounds will resonate

01:27with fans, often before labels even catch on. And while creators break into the mainstream,

01:32celebrities are chasing creator energy in order to regain their own fan engagement. Justin Bieber is

01:38now streaming on Twitch, Jason Derulo has become TikTok royalty, and everyone seems to want to be on a

01:43Kai Sinat stream. Showing stars across Hollywood are now looking to build a kind of daily connection

01:48creators mastered first. So when Addison Rae and Alex Warren show up at the Grammys, it's no fluke.

01:54Their nominations are proof that that influencer era didn't fade. It evolved into the new definition

01:59of fame. But what do you think? Is it exciting to see social media stars at the Grammys? Share your

02:04thoughts and follow us everywhere at What's Trending.