00:00Ever wonder how creators like MrBeast or iShowSpeed seem to be everywhere online all at once?
00:05Well, it's not magic. It's a new social media strategy called clipping.
00:09Today, we're breaking down what clippers are, how they work, and why they're changing the game for creators.
00:15Clipping is simple in theory.
00:17You take a longer video, like a YouTube challenge, gaming moment, or stunt,
00:21and turn it into a short, shareable clip designed to go viral.
00:27Damn it!
00:28But in practice, it's become a full-blown industry.
00:32Startups like clipping reportedly employ thousands of independent editors called clippers
00:37who identify the most attention-grabbing moments and turn them into punchy short videos
00:41for TikTok, Instagram, YouTube shorts, and more.
00:45Think of it like buying ad space, except instead of a billboard,
00:49you're buying a few seconds of someone scrolling attention.
00:52It's the easiest job ever. You're just sitting on like a computer re-uploading other people's content.
00:56There's real money in clipping.
00:58A hundred percent. I watched the video the other day about a guy who makes 15k a month
01:02by just taking popular streamers' clips and putting them in the shorts.
01:05And here's how it works. If the clip gets views, that clipper earns money,
01:10usually a few hundred dollars per million views, according to Bloomberg.
01:13But it's not about just getting views on the clip. The most successful creators know it's about funneling
01:19people back to the creator's main content on YouTube, Twitch, or Spotify, where they can really monetize
01:25their fans. And Bloomberg notes that some successful clipping editors have helped their clients earn over
01:30100,000 followers in one month by incorporating clips into their content strategy. And this year,
01:36the industry has reportedly racked in more than $7 million in sales, largely in crypto.
01:42So why does this all matter? Well, social media used to be about spontaneous virality.
01:48And today, that virality is engineered. Clipping has turned content promotion into a science,
01:53giving creators a consistent way to reach new audiences, grow followers fast, and boost their
01:59engagement. And it's not just YouTubers. Musicians, podcasters, and agencies are using the same
02:05strategy to go viral. And while it seems to be a great strategy for creators, some critics feel
02:10clip farming accounts are a plague on social media. So do you see any potential problems with the rise
02:15of clipping? Share your thoughts and follow us everywhere at What's Trending.
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