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  • 4 months ago
S4 Capital Founder and Executive Chairman Sir Martin Sorrell told the Fortune Global Forum that Gen Zers should learn to speak another language.
Transcript
00:00When I'm asked that question, I always say learn code, then I would say learn Chinese,
00:05and then I would say learn Spanish. So I think those three things, and they epitomize really
00:10two things. One is the importance of understanding technology. In our industry, it's about data and
00:16tech. The second thing is China. The world is changing. The balance of power in the world,
00:21I think it's a G2 world. I know America finds it very difficult to come to terms with that.
00:25The Global South, the BRICS, the Next Eleven are becoming more important. So learning
00:29Chinese and learning Spanish hints at Latin America, not just Spain. So understanding
00:36those technological and geographical shifts are critically important.
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