00:00They're afraid no one wants to go first because the president will do everything in his power to
00:05make that person in that company pay for it. The president and his administration have done a very
00:09good job of creating incentives for the most powerful business leaders to kind of go along
00:13with his policies, keep quiet if they disagree with them, and maybe even enable them through
00:17direct support of the infrastructure or showing up to premiers or saying he's a great leader and
00:22then texting me and other people I know saying that they are nauseous at this, which doesn't do
00:27anyone any good to complain about him behind his back. I wanted to create an incentive that maybe
00:32when Tim Cook thinks about going to the Melania premiere and taking pictures there and Jeff Bezos
00:37thinks about buying the Melania documentary for $45 million, which makes no economic sense, or AT&T
00:42provides infrastructure, Hilton houses ICE agents, that they do realize that the economic incentives
00:49aren't all positive. I still have some work to do on creating enough of a signal, enough awareness,
00:55enough unsubscription such that the CEOs and boards of these companies feel that the incentives have changed.
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