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  • 4 months ago
S4 Capital Founder and Executive Chairman Sir Martin Sorrell told the Fortune Global Forum that Gen Zers should learn to speak another language.
Transcript
00:00When I'm asked that question I always say learn code, then I would say learn Chinese and then I
00:05would say learn Spanish. So I think those three things and they epitomize really two things. One
00:11is the importance of understanding technology. In our industry it's about data and tech. The
00:16second thing is China. The world is changing. The balance of power in the world. I think it's a G2
00:21world. I know America finds it very difficult to come to terms with that. The global south,
00:26the BRICS and NEXT 11 are becoming more important. So learning Chinese and learning Spanish hints
00:32at Latin America, not just Spain. So understanding those technological and geographical shifts
00:39are critically important.
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