Sainsbury’s recruits beloved children’s book character again for 2025 Christmas advert

Roald Dahl's Big Friendly Giant helps track down a greedy giant set to ruin Christmas dinner in Sainsbury's 2025 Christmas advertSainsbury's

Transcript

00:00Tastier than human beings!

00:12Oh, Puddle Nuts.

00:13BFG!

00:15We've got an unexpected guest.

00:17Hey, Sainsbury's, can you help, sis?

00:22Red sticks.

00:25Ooh, happy Christmas to me!

00:28Sound of crumpets.

00:30We need a delivery for number 53.

00:36Glaze gammon to 72!

00:38The greedy rot-rasper.

00:44I'm turkey with trimmings for number 24!

00:48Oh, they're lumptious.

00:50Come on!

00:53Swipe my swuckles.

00:55They swallowed the shop.

00:56Team, I've got a special delivery for you.

01:01Have you anything to say?

01:03Yes! For what, Puddy?

01:07Well, I never.

01:08We're on the telly-telly bunkum box.

01:10Come for lunch, BFG.

01:12Well, you haven't got room for an old sage and onions like me.

01:16It's Christmas.

01:17We'll make room.

01:20Come on, then.

01:21Want to be ready for anything this Christmas?

01:24Ask Sainsbury's.

01:26Sainsbury's.

01:28Good food for all of us.

01:29For all of us.

01:30MJ