Watch: First look at Sainsbury’s Christmas 2024 advert as Roald Dahl character takes centre stage

Watch Watch: First look at Sainsbury’s Christmas 2024 advert as Roald Dahl character takes centre stage - The Independent on Dailymotion

Transcript

00:00Prawn coattails, beef welly boot, wigs in blankets, oh!

00:08Hey Sainsbury's, how can we make this Christmas a bit more... fizz-wizzy?

00:19BFG!

00:20Oh, I've got snowflakes on my snorkel.

00:23I hear you need our help.

00:25As a matter of fact, I does.

00:31We need salmon from Maisie!

00:33Bite gumdrops, just look at them.

00:35And fresh sprouts too!

00:37Oh, gloryumptious!

00:42And cheeses from Grant.

00:44Smells like snow scumbers!

00:47Go on, skediddle.

00:49Knows you're at the Neparta, he was.

00:51That's everything. What now?

00:53We makes it dreamy.

00:55Dreamy?

00:58Cover them gogglers!

01:05Ah, de-lumptious.

01:08Frog scuttle?

01:10We need to find a home for all this first.

01:13Mmm.

01:23Want to go big this Christmas?

01:26Ask Sainsbury's.

01:28Happy Christmas, BFG.

01:30Happy Christmas, Sophie.

01:37Sainsbury's. Good food for all of us.

01:43Sainsbury's.