00:00Welcome to the video from the Auto Magazine Tuning Blog.
00:04Today we're showing you an exclusive Mercedes-Benz CLA with EQ technology in the sporty color Patagonia Red Metallic from the manufacturer,
00:12combined with an elegant interior in beige and black.
00:15A real European highlight.
00:19With the new CLA, Mercedes-Benz is presenting a vehicle that is completely geared towards the needs of an electric drive for the first time.
00:26The CLA is already considered the car of destiny for the Stuttgart-based car manufacturer,
00:34because Mercedes wants to return to the road to success with this model.
00:40CEO Ola Kellinius sees the CLA as the prelude to the biggest product explosion in the history of Mercedes.
00:49The new electric model is intended to usher in nothing less than a completely new era for the traditional manufacturer.
00:56After two years of intensive advertising and development,
01:00Mercedes promises a vehicle with the C that is dynamic, intelligent, and future-oriented.
01:08But can the new CL really become a superhero car that puts the carmaker back on the road to success?
01:13In technical terms, Mercedes is certainly setting new standards with the A.
01:21The vehicle has a high-voltage battery that enables a remarkable range of up to 792 kilometers.
01:30A top value that even significantly exceeds the popular Tesla Model 3 with a range of around 702 kilometers.
01:36The difference to the absolute top model of the company,
01:41the Mercedes EQS with a maximum range of 821 kilometers, is surprisingly small.
01:49The built-in 800-volt system is particularly interesting.
01:53A range of 325 kilometers can be recharged within just 10 minutes of charging.
01:58This is a huge step forward compared to previous electric cars.
02:04The CL is available on the market with both rear-wheel drive and an all-wheel drive version,
02:09which appeals to customers with different preferences.
02:15Mercedes has also significantly increased the top speed,
02:18so that the Czar now reaches a top speed of 210 kilometers per hour.
02:22A considerable leap forward from the previously usual 160 kilometers per hour for comparable models.
02:31In terms of technology, however, Mercedes is not only setting standards in terms of drive and range,
02:36but also in the areas of software and infotainment.
02:40Particularly noteworthy is the new MWS operating system,
02:44which was developed specifically for Mercedes vehicles.
02:46Similar to modern smartphones, it allows the vehicle to be updated over the air at any time.
02:57This means that all updates can be conveniently carried out via the internet.
03:04This means that the vehicle remains technically up-to-date in the long term,
03:08similar to what is common with smartphones today.
03:10The new Zeal also features an intelligent voice assistant with artificial intelligence,
03:17which was developed together with the two technology giants Microsoft and Google.
03:24This integration enables complex interactions between vehicle occupants.
03:31In response to simple questions about recommendations for romantic restaurants in Stuttgart,
03:36the voice assistant not only provides suggestions,
03:39but even offers to reserve a table directly by phone.
03:45The integrated system based on Google Maps ensures convenient navigation,
03:49taking into account route planning including weather data, topography, and charging stations.
03:56Another practical feature here is that the charging station is reserved directly,
04:00eliminating the need to search for free charging stations.
04:02The new CLA is also advanced in terms of entertainment.
04:09For example, passengers can stream films or play video games directly on the large cockpit display while driving.
04:16Provided that a stable internet connection is guaranteed.
04:21As usual, Mercedes focuses on high recognition values in terms of design.
04:25The 4.7 meters long coupe sedan is around 4 centimeters longer than its predecessor
04:31and the wheelbase has been extended by 6 centimeters to 2.8 meters.
04:37This not only creates a more spacious interior,
04:40but also a more striking visual appearance.
04:45Particularly striking are the 142 small LED stars that have been integrated into the north radiator grille,
04:52even though such a grille would not actually be necessary for electric vehicles.
04:55The headlights and taillights are also designed in a star shape,
05:00which means that the CLA can always be recognized as a typical Mercedes.
05:07Other visual highlights include the large panoramic roof,
05:10the continuous display in the cockpit and the retractable door handles.
05:13At the same time, the CLA's price gap to the even higher positioned Mercedes vehicles is noticeable.
05:24Elements made of hard plastic between the seats and doors show that Mercedes had to make compromises in certain areas
05:30in order to keep the vehicle's price within budget.
05:32In terms of price, the Zeeler is nevertheless likely to be significantly higher than the previous combustion engine version,
05:41which currently starts at around âŹ40,000.
05:46Experts assume that the electric CLA will be around a third more expensive,
05:50which could correspond to a starting price of around âŹ53,000.
05:53However, the exact pricing remains to be seen.
06:01The CLA is of crucial importance to Mercedes-Benz,
06:04especially against the backdrop of falling sales figures in the electric segment.
06:08Last year, sales figures for electric CLA's slumped by a full 23%.
06:15The EQS and EQE models in particular have so far failed to meet expectations.
06:22The former electric SUV brand EQ has also not been very popular with customers,
06:27which is why Mercedes is gradually discontinuing this model series.
06:32Instead, Mercedes is now pursuing the strategy of giving the electric vehicles
06:36the well-known names of the combustion engine models
06:38and simply using the EQ technology suffix.
06:43However, Mercedes does not want to rely solely on fully electric drives.
06:49Due to the ongoing uncertainties in the global electric market,
06:53a hybrid version of the CLA with a petrol engine will also be presented at the end of the year.
07:00This hybrid version will have a 48-volt onboard network,
07:03which increases the electrical support of the combustion engine
07:06and thus ensures lower fuel consumption.
07:11The petrol engine for this hybrid variant will be manufactured
07:14for the first time in China by Mercedes partner Gilley.
07:18Final assembly will then take place in Rasteed.
07:22At least three more models are to be built on the same platform
07:25as the new CLA in the future,
07:27including the successors to the compact SUV models GLA and GLB
07:31as well as a station wagon shooting brake.
07:35Overall, the new Mercedes CLA thus represents a decisive turning point
07:39for the future of Mercedes.
07:43With a clear focus on electromobility and state-of-the-art technology in all areas,
07:48the vehicle clearly shows the direction Mercedes wants to take in the future.
07:51The electric CLA is intended to bring the urgently needed success
07:57and get the group back on track.
08:01CEO Ola Kellinius calls it the biggest product fireworks display in history.
08:06Whether the new CLA can actually meet these high expectations
08:10will only become apparent after its market launch.
08:12As always, you can find the link to read the article in our magazine in the video description.
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08:47Ben
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