00:00Welcome home, welcome to...
00:05Stuttgart, the beating heart of Mercedes-Benz, and welcome to...
00:10Mercedes-Benz Museum.
00:12This is the perfect setting to celebrate...
00:15a car that has always set the tone.
00:18Ladies and gentlemen, give...
00:20it up for the new Airstars.
00:25Thank you very much.
00:30In the largest product launch plan in our company's history...
00:35the S-Class Tech Center Stage.
00:38As the flagship of the brand...
00:40it brings our strategy to life...
00:43creating the most desirable...
00:45cars in every segment.
00:47With the top-end vehicles at the heart of...
00:50our business.
00:51The S-Class is impressive on its own.
00:55So let me head over to Jörg to tell you why.
00:58Thank you, Matthias.
01:00Innovation within tradition.
01:02That's the S-Class way.
01:04So while it looks...
01:05timeless and familiar...
01:07like an S-Class should...
01:08more than half...
01:10of this car is new or updated.
01:13This is why we say...
01:15we refined every detail.
01:17And we've made sure that every...
01:20detail tells a story.
01:22And that story starts right here.
01:25Our flagship has always embodied...
01:28intelligence and beauty.
01:30and we have taken all of that...
01:32to an entirely new level.
01:35The S-Class comes with more status than ever...
01:38defined by larger...
01:40illuminated grill...
01:41crowned...
01:42with a shining star.
01:45at our factory 56 on the other side of town...
01:48every...
01:49second...
01:50S-Class...
01:51rolling off the line...
01:52is crafted...
01:53with a manufacture of...
01:55action...
01:56a true expression...
01:57of individuality.
01:58That's...
01:59why we've...
02:00pushed personalization to a whole new level...
02:02offering hundreds of combinations.
02:05of colors...
02:06materials...
02:07and stitching.
02:08Yes.
02:09It's absolutely...
02:10beautiful.
02:11And the tech...
02:12of the new S-Class...
02:13is just as...
02:15impressive.
02:16For example,
02:17we engineered a digital light...
02:19that increased...
02:20and...
02:21increases...
02:22the illumination field...
02:23by about 40%.
02:24The light...
02:25at...
02:25adapts...
02:26in an intelligent way...
02:27and...
02:28anticipates...
02:29the road ahead...
02:30making you...
02:30your drive...
02:31even safer.
02:32That's...
02:33the engineering...
02:34underneath...
02:35the emotion.
02:35Well...
02:36emotion...
02:37is exactly the point.
02:38The exterior...
02:39makes a statement...
02:40the interior...
02:41welcomes you.
02:42The S-Class embodies...
02:44our brand...
02:45is like...
02:46no other.
02:47The moment...
02:48you open the door...
02:49and step inside...
02:50you...
02:50instantly...
02:51feel...
02:52at home.
02:53And...
02:54the heart...
02:55of the...
02:55room...
02:56is my personal...
02:57highlight...
02:58of the interior...
02:59the MBUX...
03:00super...
03:00screen...
03:01beautifully...
03:02integrated...
03:03beneath glass...
03:04behind the...
03:05beauty...
03:05it runs...
03:06on our...
03:07operating system...
03:08MBUS...
03:09for the first time...
03:10more on that...
03:11later...
03:12and...
03:13in the rear...
03:14the first...
03:15glass...
03:15department...
03:16with executive...
03:17seating...
03:18transforms...
03:19into...
03:20whatever...
03:20you need it to be...
03:21a living room...
03:22with streaming...
03:23a boardroom...
03:24with video...
03:25conferencing...
03:26or your private...
03:27concert hall...
03:28this car...
03:29focuses...
03:30on an...
03:30outstanding...
03:31experience...
03:32no matter...
03:33where you sit...
03:35and to deliver...
03:36that outstanding...
03:37experience...
03:38we carefully...
03:39listened...
03:40to the wishes...
03:40of our...
03:41top-end...
03:42customers...
03:43they keep...
03:44telling us...
03:45that...
03:46the S-Class...
03:47makes them...
03:48feel...
03:49better...
03:50to...
03:51to...
03:52to...
03:53to...
03:54to...
03:55to...
03:56to...
03:57to...
03:58to...
03:59to...
04:00to...
04:01to...
04:02to...
04:03to...
04:04to...
04:05to...
04:06to...
04:07to...
04:08to...
04:09how...
04:11to...
04:12to...
04:13to...
04:13...
04:13mit up to 100 km
04:14of electric range.
04:16Every engine is now
04:18electrified and future ready.
04:20But the true revolution
04:22is happening in
04:23inside the car
04:25with MBOS,
04:26our Mercedes-Benz operating system.
04:28Think of it as a super computer
04:31that connects everything
04:32in the car.
04:34Of course,
04:35this enables
04:36over-the-air updates,
04:37so you're
04:38asking
04:39to
04:40to
04:41to
04:42to
04:43to
04:44to
04:45to
04:46to
04:47to
04:48to
04:49to
04:50to
04:51to
04:52to
04:53to
04:54to
04:55to
04:56to
04:58to
04:59to
05:00to
05:01to
05:02to
04:38the
04:39S-Class evolves
04:40and becomes more intelligent over time.
04:43For example, the MBUX Virtual Assistant works with multiple
04:48AI agents like JetGPT or Google Gemini.
04:52MBUX
04:53also powers our advanced Level 2 automated parking and driving feature.
04:58As you monitor and remain attentive, your Mercedes
05:03navigates safely through traffic thanks to MBDrive Assistant.
05:08And we are not stopping there towards the end of this year.
05:13We will roll out a hands-on-the-wheel, eyes-on-the-road feature.
05:18Even more driving comfort on the highway.
05:20And we are also working on an...
05:23Advanced Drive Pilot System for Level 3 driving with an extended...
05:28framework for use called ODD.
05:30And that commit...
05:33development to innovation that has always been at the heart of what we do.
05:37That's why...
05:38And for many customers, the S-Class is the best car in the world and frankly...
05:43We agree.
05:44In shaping the next generation, we have been guided by exactly...
05:48the wishes of these customers.
05:49More status, more individuality...
05:53more comfort, more safety, and more intelligence.
05:57And to be...
05:58the best you have to be at the top, at the forefront of innovation.
06:03While we've shown you what the S-Class can do for you today...
06:08we are already pioneering what it will be capable of tomorrow.
06:13As you've just seen, our...
06:18mission is to enable Level 4 capabilities for the S-Class in...
06:23collaboration with some of the best partners in the world.
06:26So, why the S-Class?
06:28Because it's a perfect blend for a Robotaxi platform.
06:32Unmatched...
06:33Unmatched comfort and safety combined with the intelligence of MBOS.
06:38So, let me explain.
06:39The S-Class enables what is known as failure...
06:43while safe operations.
06:44It indicates redundancies for steering, brake...
06:48computing and power supply when combined with MbOS
06:53it results in the perfect launch pad for a driverless shuttle.
06:58Creating an open ecosystem requires the best minds.
07:03In the industry, for example, we are partnering with NVIDIA for hardware and with software
07:08leaders such as Momenta and NVIDIA for level 4 capabilities.
07:13Ride services like Uber and Lumo will bring the experience...
07:18...to the streets.
07:19The first S-Class test vehicles in Abu Dhabi will...
07:23...be deployed on the roads later this year with more locations in America.
07:28Europe and Asia to follow.
07:31For us, these partnerships...
07:33...mark the beginning of our entry into the robotaxi market.
07:38The S-Class with MbOS is the ultimate platform for level 4 driving.
07:43...comfortable and safe.
07:46Because that has been...
07:48...part of our DNA for more than 140 years.
07:53So, the robotaxi future is coming and the S-Class is at the...
07:58...heart of it.
07:59But tonight, I let someone else take the wheel...
08:03...while I enjoy what makes this car truly special.
08:08So, ladies and gentlemen, see you later and enjoy the rest of the show.
08:13And you, Matthias, enjoy your time on stage.
08:16Thank you very much.
08:18Thank you very much.
08:19Thank you very much.
08:23Thank you very much.
08:24Thank you very much.
08:28Top-end vehicles
08:32don't fall
08:33to follow trends
08:34they define them
08:35they are how we maintain
08:37the desirable
08:38of our brand
08:40this car will bring
08:43our
08:43promise
08:44welcome home
08:45on the road
08:46well
08:47quite
08:48literally
08:49we'll celebrate
08:50our anniversary
08:51with an epic journey
08:52that span
08:53the entire world
08:55the S-Class will visit
08:57one
08:58240 places
08:59across continents
09:01cultures
09:02and communities
09:03along the way
09:05we will meet
09:06Mercedes-Benz customers
09:08fans and friends
09:09and tell their stories
09:13I have to say
09:14I'm a little bit jealous
09:15of our drivers
09:16who are here with us
09:17tonight
09:18thank you
09:23thank you
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