00:00Tesla has officially opened its first showroom and service point in Reed.
00:05A significant step for the company's expansion in the Middle East.
00:10After a tense past between Elon Musk and the Saudi Kingdom,
00:14a fresh start now seems possible.
00:17In 2018, a planned deal to privatize Tesla,
00:21which was to have been financed by the Saudi sovereign, fell through.
00:25The new location will showcase the Model Y, Model Y, and the Cybertruck.
00:31Pop-up stores are also being built in Chidar and Damar.
00:35Many locals were enthusiastic,
00:37even though the intense heat is likely to pose a challenge for performance and batteries.
00:42The charging infrastructure is still limited.
00:46However, with Vision 2030,
00:48the kingdom aims to have 100% of its vehicles in Reed Electric by 2030.
00:5317-year-old Mohamed Osama admires Musk for his innovative spirit.
00:59Although Musk didn't attend the opening, the mood remained positive.
01:04Political controversies in Musk don't interest most Saudis.
01:08For them, the vehicle is what matters.
01:10Lucid Motors also already has a strong presence in his planning production in Chidar.
01:15Saudi Arabia is investing heavily in electric mobility.
01:18With Tesla, the transformation is now becoming more concrete.
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