00:00From Toyota to Century, each of our brands has a clear promise to our customers.
00:07With Century in the exclusive ultra-luxury space, Lexus now has the freedom to strengthen its promise to our customers at the heart of the luxury marketplace.
00:20And that promise is to discover, to think independently, confidently, to be adventurous and innovative, all with the explicit goal of helping our customers to discover a new luxury lifestyle.
00:37So today, I want to challenge your perception of what a luxury brand can be.
00:44And for a car brand, that begins with a flagship.
00:48And our flagship is the LS.
00:51Now, since the LS was introduced in 1989, the rules of the luxury market have changed dramatically.
01:00Once upon a time, executive sedans ruled the automotive world.
01:05And now, they are fighting a losing battle with SUVs.
01:09People are aspiring to completely different experiences.
01:14Our customers want to define things on their own terms.
01:19They want the space and freedom to curate their time with maximum efficiency.
01:25And they aren't afraid to challenge the status quo in pursuit of that ideal.
01:31Lexus has always been about more than just four wheels.
01:37We've never shied away from a challenge.
01:40To discover new products, new services, and new experiences.
01:45And now, to redefine our flagship.
01:49The LS that no longer stands for luxury sedan, nor luxury SUV, but rather for luxury space.
02:00Ladies and gentlemen, here it is, the new LS concept.
02:04걸 to interpret the LS conceptier.
02:05êtes for luxury premium performance.
02:06Are you born in fear andW Felix?
02:07Dan!
02:10Well, when there is another rere67an theme or who is deben of cruise in,
02:11they can be made to use the Special Commons.
02:17About your will.
02:18For mysteryange and the pain and the pain,
02:20the podge is what you're playingщikus.
02:22I'm大.
02:23Of course, I play my way,
02:25and based on their own story with this hunt,
02:26they can multi-fight.
02:27Because of this hunt,
02:28they can make cinema music on their own truths,
02:31but after every shakes,
02:32Well, what do you think?
02:39Well, you know, I did promise you the future would be about more than four wheels,
02:45but you probably weren't expecting six.
02:47When that door opens, you're teleported to a home away from home,
02:52your own private space, a space to truly discover sanctuary.
02:58Six wheels to revolutionize packaging.
03:02Maximizing floor space, unhindered access to an environment to call your own.
03:09Space is freedom, and space is privacy.
03:12Two commodities that are simply priceless.
03:16In a frenetic world, what greater luxury is there than that?
03:21But our customers, they're also looking for variety, even at the flagship level.
03:26Because the reality in this segment now is that people no longer aspire to just one type of car.
03:34And especially when we view this from a global perspective.
03:38We as a brand believe that the emotional side of driving will always remain.
03:43The Lexus Sport concept is a chance to discover complete immersion.
03:49An experience that engages all the senses in ways never experienced before.
03:55And the LS Coupe concept answers the wish to have the best of everything.
04:01The ability to discover duality.
04:04A car that's as fun for the driver as it is for the passenger.
04:08A balance of contradictions that has always been Lexus's forte.
04:15As Lexus's flagship series, these vehicles form an arrowhead to lead the brand into the future.
04:22A future where you can create your own luxury lifestyle.
04:28And it's becoming clear that that future lifestyle will require many components.
04:35Since its founding, Lexus has fused product with lifestyle experiences.
04:40In just 36 years, the brand has shown that it can set its mind literally to anything,
04:48yet still remain uniquely Lexus.
04:50A brand strengthened by variety.
04:54And the future we envisage for Lexus is not just about creating cars.
05:01City centers are seeing ever greater restrictions to space.
05:05What if we took the essence of the private space we created in the LS concept
05:10and put that in an autonomous one-person format?
05:14Seamlessly connecting business and pleasure.
05:16Mobility and infrastructure on land and taken one step further to its logical conclusion, sea and air.
05:27In other words, 360 degrees of mobility.
05:31We can foresee a time when we'll no longer be tethered to roads.
05:37And the potential in broadening the horizons of the Lexus brand, it's immense.
05:42For many years, we've been working with Joby.
05:47Not just because their personal air mobility is smooth, quiet and efficient,
05:53but because of the freedom it allows us to discover.
05:58Fundamentally changing how and where we live,
06:02enabling people to discover an independent and luxurious life,
06:07off-grid, fully self-contained.
06:11And the ability to escape, it's not only limited to the air.
06:15What if we could bring both privacy and adventure to seafaring?
06:20An autonomous catamaran that allows you to discover true escapism.
06:27Different spaces connected by different solutions,
06:30with our cities and our brand spaces standing as gateways
06:36to support and enable a multidimensional way of living.
06:41Ladies and gentlemen, luxury is leadership.
06:45And the leading edge of luxury is forever evolving.
06:49At Lexus, we believe that everyone is their own brand.
06:54We pride ourselves on being eye-to-eye with our customers.
06:58And we want to help them to see the world through new eyes,
07:02to discover limitless new horizons,
07:06yet still feel at home.
07:08Thank you very much for your attention,
07:11and please enjoy the show.
07:13Thank you.
07:28Thank you.
07:29Thank you.
07:30Thank you.
07:58Thank you.
07:59Thank you.
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11:02Das ist eine große Herausforderung.
11:32...
12:01Lexus' der neuen Flagschip.
12:04Ich habe sehr viel Spaß gemacht.
12:09Und hier ist der Lexus-Sport.
12:13Hier ist der Kupfer-Lexus.
12:15Hier ist der Kupfer-Lexus.
12:17Hier ist der Kupfer-Lexus.
12:21Hier ist der Kupfer-Lexus.
12:25Kupfer-Lexus.
12:27Hier ist der Kupfer-Lexus.
12:29Kupfer-Lexus.
12:31Hier ist der Kupfer-Lexus.
12:33Hier ist die Einz�der Kupfer-Lexus.
12:35DREUisha.
12:37Der Kupfer-Lexus.
12:39Wamanke und Regier-Lexus.
12:41An inexpensive timid pro往 rechts have lain structure.
12:47A Zero.
12:49sowie das calculate der Representen dieser Kupfer-Lexus.
12:55D попara Пон shar�一个ă дальше.
12:56Für mehr Videos einfach abonnieren.
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