Facebook Poke returns to your notifications

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Transcript

00:00Facebook poke returns to your notifications.

00:03The poke is back.

00:05Facebook buried it under clutter,

00:06but Meta revives this infamous relic,

00:08making poking a thing once more.

00:11Users can press a poke button from a friend's profile,

00:14sending a Hey Remember Me notification.

00:16Check a leaderboard at facebook.com slash pokes for poke interactions.

00:21Meta targets Gen Z with nostalgic pokes

00:23tied to gamified elements like Snapchat streaks.

00:26Each poke increases users' counts, unlocking emojis,

00:31aiming to engage teens and shake Facebook's parental image.

00:35In March 2024, Facebook revived pokes by tweaking its search tool,

00:40causing a 13 times spike in usage.

00:43The platform still won't clarify whether a poke means flirting,

00:46attention-seeking, or a nudge, leaving the ambiguity intact.

00:50Users can now dismiss pokes,

00:52but critics liken the feature to Snapchat streaks,

00:55with researchers like Jonathan Haidt warning it could be addictive for younger users.

01:00A dynamic Meta may be banking on.