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00:00Instagram chief denies Mike's spying myth.
00:03Instagram boss Adam Mosseri wants you to know,
00:06no, your phone isn't secretly eavesdropping on your late night ramen cravings.
00:11In a post this week, Mosseri tried to debunk the theory that Meta turns on your microphone for creepy ads.
00:16He even admitted his own wife has asked if Instagram is listening.
00:20As Meta prepares to target ads based on how you interact with its AI products,
00:24most of us know the feeling.
00:26You chat about hiking boots, then an ad for Trail Gear shows up.
00:30Coincidence, Witchcraft or Mark Zuckerberg?
00:32Mosseri insists it's not microphones.
00:35Instead, he says, it's Meta's recommendation engine doing what it does best,
00:40using advertiser data and lookalike profiles to predict what you'll click.
00:44If we were secretly recording you, Mosseri added,
00:47your battery would die and you'd see your mic light on.
00:50Meta has denied the mic myth before.
00:52Mark Zuckerberg even swore under oath in Congress in 2018.
00:56But now, Meta is rolling out a new privacy policy on December 16th to tap into user interactions
01:04with Meta AI.
01:06Since people share far more personal details with chatbots than in a normal scroll,
01:10that's like handing the world's nosiest ad machine an even bigger notebook.
01:14Mosseri also argues that psychology often explains the creepiness.
01:18Maybe you saw an ad before the conversation, didn't register it,
01:22and later thought your phone read your mind.
01:25Humans, he suggests, are bad at remembering what came first, the thought or the scroll.
01:29So no, Instagram isn't wiretapping your brunch plans.
01:33But with Meta's new AI-driven ad strategy, it might not need to.
01:37If the microphone myth dies, it may be replaced by something even creepier,
01:41the feeling that the algorithm knows you better than you know yourself.
01:48But with Meta's new AI-driven ad strategy, it's a robust pinch of skill.
01:55The third tab is basically an ad
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Patrika
6 years ago