Instagram hits 3 billion monthly users

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00:00Instagram hits 3 billion monthly users.

00:03Instagram just crossed a mind-bending milestone.

00:073 billion monthly users.

00:09Yes, billion with a B.

00:11Meta CEO Mark Zuckerberg and Instagram head Adam Mosseri

00:14announced the news marking a massive leap

00:16from the 1 billion users the app celebrated back in 2018.

00:21For a platform once mocked as that photo app,

00:24it's now firmly one of the biggest social networks on Earth.

00:26Though, these days, it's more about reels, recommendations, and endless DMs

00:31than artfully filtered brunch pics.

00:34According to Mosseri, the rocket fuel behind Instagram's growth is clear.

00:38Direct messages, reels, and algorithmic recommendations.

00:42In a video update, he admitted the company will double down on those features

00:45over the next few months, even tweaking the app's bottom navigation bar

00:49to prioritize DMs over posting.

00:51It's a sign of the times.

00:53Instagram wants to be where you chat and scroll,

00:55not just where you share vacation sunsets.

00:58Of course, not everyone is thrilled.

01:00Long-time users have grumbled that Instagram feels more like TikTok every day,

01:05with its focus on short-form video and

01:07you might like this content from strangers

01:09instead of photos from actual friends.

01:12To calm the algorithm angst,

01:14Mosseri teased a new topic-tuning feature

01:16that will let users tell Instagram what they don't want to see.

01:19If your favorite college football team is tanking

01:22and you'd rather not be reminded, you can boot that topic from your feed.

01:25The milestone arrives as Meta fights antitrust battles

01:29over its Instagram and WhatsApp acquisitions.

01:32Internal emails from the trial reveal Zuckerberg's private worries

01:35that Instagram's rise has cannibalized Facebook's cool factor,

01:39a problem that's only grown as teens continue to abandon Facebook for trendier apps.

01:43For now, Instagram wears the crown as Meta's most culturally relevant product.

01:48Three billion users can't be wrong.

01:51Or maybe they're just stuck scrolling through reels they never asked for.