00:00The partnership we just formed with the NFL, that is an incredibly iconic global brand that
00:06came to us. The demographics of their fandom and who we are are very adjacent. I think that even
00:14though 50% of their fandom is female, perhaps they're not recognized or celebrated as much
00:20as they can be. And they haven't been served by merch. Exactly. And in two ways, actually.
00:26One, that's not, as the team likes to say, it's not pink and sparkly and that women like to wear
00:32something that's much more sophisticated when they want to cheer for their teams. And we've also
00:37worked out an opportunity with them, which is not just about the actual NFL logo, right? But it's
00:43about game day and perhaps how that whole head to toe outfitting works for both men and for women,
00:49how you're going to celebrate your team. And that styling piece of it is going to be very fun as
00:54we continue to evolve.
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