The Dark Days of Apple: Jobs’ Firing and the Powerbook That Changed Laptops!

The Daark Dys of Apple: Jobs’ Firing and the Powerbook That Changed Laptops!

Transcript

00:00This was a dark period in his life where he would go on to found Next and acquire a reputation for

00:04being difficult to work with. After Jobs was kicked out of Apple, the company would continue

00:08on with a new focus on the PowerBook, a portable computer that helped pioneer the laptop market.

00:13But it soon became apparent that Apple was in danger of becoming irrelevant. By the mid-1990s,

00:18the Mac only had a 4% share of the market. Windows was quickly becoming the dominant

00:22operating system, and Apple needed a hit badly. By the time Season 3 rolled around,

00:27Apple was being run by a new CEO, Gilliam, who had a big vision for the company,

00:32but he struggled to get buy-in from the rest of the employees. Despite this, he pushed forward

00:36with the development of Copeland, an update to the Mac OS that was meant to make it more user-friendly

00:40and appealing to businesses. However, Copeland would be plagued with delays, giving Jobs the

00:45opportunity to return to Apple and deliver a demo of Next running on a Power Mac. This impressed

00:50Apple's executives enough to convince them to acquire Next for $429 million, bringing Jobs back

00:55into the fold. While Seasons 1 and 2 are very slow-paced, and almost feel like a documentary

01:00at times, Season 3 picks up the pace significantly, covering a lot of ground in just 6 episodes.

01:05In hindsight, it's easy to see how these growing pains helped shape the Apple we know today.

01:10Had they not faced these challenges in the 1980s, they may not have survived. We wouldn't have the

01:14Mac OS, iPhone OS, or iOS that we know today. And maybe most importantly, Jobs wouldn't have returned

01:19to the company until much later. In addition to covering some really important moments in Apple's

01:23history, Apple's story is also an incredible character study of some of the people involved.

01:28We get to hear from many of the former employees about their experiences working at Apple, both

01:32the good and the bad. The best part about the series is that it's told from a neutral point

01:36of view. It doesn't paint Jobs in a bad light for being difficult to work for, nor does it

01:40make him out to be a villain. Instead, it simply shows what he was like and allows the audience

01:44to come to their own conclusions. Each episode is broken up with text on screen, providing additional

01:49context or information that helps fill in the gaps.