How Coca Cola Fought Competition and Expanded Its Flavor Empire Worldwide

Transcript

00:00As Coca-Cola grew in popularity, it also faced competition from other beverage companies.

00:06In the 1920s, several copycat brands emerged, offering similar products to Coca-Cola.

00:12To protect its market share, Coca-Cola began to diversify its product line.

00:17In 1928, they introduced Fanta, a citrus-flavored drink that quickly became popular in Germany.

00:24During the Second World War, Fanta was produced in Britain and sold to U.S. soldiers.

00:30They loved it so much that when they returned home, they demanded it to be sold in America.

00:35In the 1930s, Coca-Cola expanded internationally, opening bottling plants in various countries across Europe and Asia.

00:43During this time, the company also faced economic challenges due to the Great Depression.

00:47But it was able to maintain its popularity by adapting to changing consumer preferences and offering affordable prices.

00:55The company continued to grow throughout the 20th century, acquiring other beverage brands

01:00and expanding into new product categories, such as bottled water and sports drinks.