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  • 3 months ago
Discover the Origin of Apple's Iconic 'Think Different' Slogan and Its Hidden Meaning!
Transcript
00:00In Cupertino, California, there's a plaque outside the main entrance of Apple Park.
00:04The company's global headquarters that reads Think Different, and if you work at Apple or
00:08have ever worked there before, you might wear a silver-colored badge with the same phrase
00:12emblazoned on it. The phrase was first introduced by Steve Jobs in 1997 as a way to describe Apple.
00:18S. Unique approach to doing business and has since become one of the most recognizable
00:22slogans in the world. But if you take a closer look at the text, you'll see something interesting.
00:27It's not just the word different that's in silver. The word think is also partially in silver,
00:32as if to say thinking differently can be difficult and challenging. And perhaps no period of Apple's
00:36history embodies this idea more than the 1980s, a decade where the company would go from being a
00:41small startup to becoming an international corporation, all while undergoing some major
00:45growing pains in the process. And now, for the first time ever, we can experience the full story
00:50of Apple in the 1980s through an original series called Apple Story, exclusively on a new streaming
00:56service.
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