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Discover the Origin of Apple's Iconic 'Think Different' Slogan and Its Hidden Meaning!
ArcTM2
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3 months ago
Discover the Origin of Apple's Iconic 'Think Different' Slogan and Its Hidden Meaning!
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Creativity
Transcript
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00:00
In Cupertino, California, there's a plaque outside the main entrance of Apple Park.
00:04
The company's global headquarters that reads Think Different, and if you work at Apple or
00:08
have ever worked there before, you might wear a silver-colored badge with the same phrase
00:12
emblazoned on it. The phrase was first introduced by Steve Jobs in 1997 as a way to describe Apple.
00:18
S. Unique approach to doing business and has since become one of the most recognizable
00:22
slogans in the world. But if you take a closer look at the text, you'll see something interesting.
00:27
It's not just the word different that's in silver. The word think is also partially in silver,
00:32
as if to say thinking differently can be difficult and challenging. And perhaps no period of Apple's
00:36
history embodies this idea more than the 1980s, a decade where the company would go from being a
00:41
small startup to becoming an international corporation, all while undergoing some major
00:45
growing pains in the process. And now, for the first time ever, we can experience the full story
00:50
of Apple in the 1980s through an original series called Apple Story, exclusively on a new streaming
00:56
service.
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