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From Pharmacy to Global Icon_ The Birth of Coca Cola's Refreshing Formula
ArcTM2
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3 months ago
From Pharmacy to Global Icon_ The Birth of Coca Cola's Refreshing Formula
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00:00
the coca-cola company is an american beverage corporation it manufactures carbonated soft
00:05
drinks which are sold in retail stores restaurants and vending machines worldwide the company was
00:11
founded in 1894 by john stith pemberton who was an atlanta-based pharmacist this was after he had
00:17
experimented with different concoctions in his drugstore laboratory he created this formula
00:22
that became the famous coca-cola syrup at first this syrup was sold at soda fountains in the
00:28
jacobs pharmacy in downtown atlanta the drink was advertised as a delicious and refreshing fountain
00:33
drink that could help people to overcome fatigue and boost their energy it was also said to be a
00:38
cure for headaches and an antidote to the poison in the air of industrial cities however we all
00:45
know it is highly caffeinated and has little to no health benefits in the early years the business
00:50
went through several changes in ownership and management as pemberton tried to find the right
00:55
partner to help him grow the business asa griggs candler was a businessman from tennessee who saw
01:01
the potential of the coca-cola syrup and purchased the formula from pemberton in 1899 under his leadership
01:08
coca-cola became one of the most popular brands in the world candler focused on creating a strong
01:14
brand identity for coca-cola and he developed a distinctive bottle shape and color that became
01:19
instantly recognizable he also implemented a new bottling process that allowed coca-cola to be
01:25
sold in more locations including grocery stores and general stores one of the most famous coca-cola
01:31
advertisements under his leadership reads the pause that refreshes this slogan emphasized the drinkist
01:38
ability to provide a moment of refreshment and relaxation in the midst of a busy day
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