Target Leads With Pokémon and Sports Card Sales Spike in 2025

Benzinga

Target and Walmart are cashing in on the trading card boom, with sales surging over 70% and Target projecting $1B annually as Pokémon and nostalgia fuel demand.

Transcript

00:00It's Benzinga, bringing Wall Street to Main Street.

00:03Target and Walmart are capitalizing on a booming market for collectible trading cards,

00:07with Target projecting over $1 billion in annual sales from the category, according to CNBC.

00:13Trading card sales featuring Pokemon, athletes, and celebrities have surged,

00:18driving one of the hottest toy trends of 2025. Target reported a 70% jump in trading card

00:24revenue this year, while Walmart Marketplace saw a 200% spike in online sales between February 2024

00:30and June 2025, 2025.

00:34Serkana data shows total card sales more than doubled across several subcategories,

00:39fueled by millennials and Gen Z seeking nostalgia and investment value.

00:44Pokemon remains the dominant brand, topping $1 billion in U.S. sales last year.

00:48For all things money, visit Benzinga.com.

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