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Benzinga
  • 2 hours ago
Pokémon’s 30th anniversary is bringing together nostalgia, record-breaking card sales, and major monetization opportunities.

Today at 1PM ET, Pokémon YouTuber Leonhart will go live on YouTube to open one pack from every Pokémon card set ever made — his most ambitious stream yet.

Leonhart, who has nearly 2 million subscribers, previously ran a similar pack opening in 2023 that lasted nearly two hours and generated approximately 2.5 million views.

Recent highlights around the brand include:

• $16.5 million sale of a Pikachu Illustrator card
• Super Bowl commercial spotlight
• Collaborations with brands like McDonald’s
• Ownership shared between Game Freak, Creatures and Nintendo (OTC: NTDOY)

Leonhart says the 30th anniversary creates “endless possibilities” for monetization and growth.

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Transcript
00:00Pokemon just turned 30 and the business behind it is exploding.
00:04Today at 1pm Eastern, YouTuber Leonhart is going live to open one pack from every Pokemon card set ever made.
00:11He says, I have to go massive.
00:14Leonhart has nearly 2 million subscribers.
00:16His last full pack opening hit around 2.5 million views.
00:20This time, he's giving away every card for charity.
00:23Pokemon just saw a $16.5 million Pikachu Illustrator sale.
00:27It ran a Super Bowl commercial and the brand is co-founded by Game Freak, Creatures, and Nintendo.
00:33Monetization is accelerating.
00:35Leonhart says there are endless possibilities.
00:38Nostalgia might feel emotional, but for Pokemon, it's a massive economic engine.
00:43You can check out the full exclusive interview we had with Leonhart right now at Benzinga.com.
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