Weltmacht Facebook – Das Reich des Mark Zuckerberg | Die kritische Doku über Meta, Daten und den Aufstieg des Tech-Giganten

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Weltmacht Facebook – Das Reich des Mark Zuckerberg | Die kritische Doku über Meta, Daten und den Aufstieg des Tech-Giganten

Mark Zuckerberg: Vom Harvard-Nerd zum mächtigsten Tech-Tycoon der Welt. In nur wenigen Jahren schuf der Gründer von Facebook (heute Meta) mit Instagram und WhatsApp ein beispielloses Imperium, das über 3 Milliarden Menschen kontrolliert. Aber zu welchem Preis?
Die schockierende Doku "Weltmacht Facebook – Das Reich des Mark Zuckerberg" enthüllt, wie seine Plattformen zur größten Waffe gegen die globale Demokratie wurden. Von der Manipulation ganzer Wahlen durch Fake News bis hin zum gigantischen Datenskandal um Cambridge Analytica – Zuckerbergs Reich ist längst mehr als nur ein Soziales Netzwerk.
Erleben Sie die Abgründe des Internets: Wie der geniale Unternehmer versucht, mit dem Wandel zu Meta und der Entwicklung des Metaverse von seinen Fehlern abzulenken. Ist das die Flucht nach vorn oder der Bau eines noch gefährlicheren, unkontrollierbaren Kontinents der Virtuellen Realität? Experten, Insider und Kritiker ziehen eine gnadenlose Bilanz über den Mann, dessen Kreation die Grundfesten unserer Gesellschaft erschüttert.

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00:00Mr. Mark Zuckerberg.

00:10Mark Zuckerberg, co-founder, patron of Facebook.

00:13Zuckerberg's platform reaches half of humanity.

00:20I met him as a young, passionate engineer with a crazy idea.

00:30The project began in the dormitory.

00:36The biggest billionaire is Mark Zuckerberg.

00:49Facebook is idealistic, optimistic, and gives people worldwide the opportunity to stay connected with their loved ones.

01:00We're in trouble. Nobody elected Mark Zuckerberg.

01:01We're in trouble. Nobody elected Mark Zuckerberg.

01:26We made him a king.

01:34He deserves great credit for having built something of this magnitude, namely the largest means of communication ever created by a human being.

02:02I don't support every decision, but Zuckerberg's platform reaches half of humanity.

02:12At the beginning of September 2006, Facebook was already an impressive platform, used by many students.

02:30At the time, however, it was a novelty that wasn't taken very seriously.

02:34Nevertheless, she made headlines. And I was asked if I wanted to meet Mark Zuckerberg. I said yes.

02:42We met at the Il Gattopardo restaurant.

02:54When he appeared, I thought, oh my God, this guy is so young. What am I even doing here? This is a baby.

03:01But as soon as he opened his mouth, I took him seriously. He spoke like a seasoned businessman.

03:08I told him about my idea to write a book about his company. And he said, "Go for it."

03:16Mark Zuckerberg was a precocious computer nerd. He grew up as the only boy among four siblings in a New York suburb.

03:32He was one of those boys who were always tinkering with technology. Even as a nine-year-old.

03:53His mother was a psychologist, his father a dentist.

03:56In his practice, he used modern technology, for which Mark set up the software.

04:04He was the overachiever in the family. At school, he was considered very gifted.

04:18My parents are most proud of my acceptance to Harvard.

04:24How many of them still remember where they were and what they were doing when the acceptance email from Harvard arrived?

04:32I was playing Civilization and quickly went to get my father.

04:37For whatever reason, he filmed me opening the email.

04:39The first reaction was to open the email.

04:42Is this an email from Harvard, is that correct?

04:46Yes.

04:48All right, so you want me to open this?

04:50I don't know.

04:51Does that sound like it? I think it is.

04:52What does it say?

04:53Oh man.

04:55What?

04:56I got accepted.

04:57Are you serious?

04:58Yeah.

04:59All right!

05:01Great!

05:01He was popular at university. His intelligence was obvious. But he also had sex, picked up women, and drank like any other student.

05:23He wasn't a total nerd, even though he was a computer freak.

05:35FaceMash was Mark Zuckerberg's first project. He hacked Harvard's student directory and posted the photos on the FaceMash website.

05:45Here, boys could rate the most beautiful girls on campus. It was a kind of competition to see which girl was the prettiest or sexiest.

05:53That certainly wasn't MeToo-style in today's sense. But it says a lot about American campus culture.

06:05It is quite astonishing that a site like Facebook, where important geopolitical questions are now being debated, originated from a project that was solely about rating attractive female students.

06:23I had just launched this joke website FaceMash. Then the administration wanted to see me.

06:42Everyone thought I was being kicked out. My parents came to pack my things. My friends threw a farewell party. Who does that?

06:53As luck would have it, Priscilla was at the party. I told her I was getting kicked out in three days, so we needed to start dating soon.

07:05I'm standing in front of my old dorm room, Kirkland House H33. My desk used to be here.

07:17Right here I sat with my little laptop and programmed Facebook.

07:22A very simple version that went online in February 2004.

07:30In 2004, when Mark Zuckerberg founded Facebook, other social networks already existed.

07:36The idea behind it is that I create my profile on a website, connect with other profiles, and exchange information.

07:51The concept itself wasn't new. He was replicating at Harvard what MySpace and Friendster had done, only in a different guise.

07:59There's a lot of blue, for an important reason. Zuckerberg is colorblind, but he can see blue very well.

08:15Zuckerberg sensed that a network could be created from a simple function, a directory of photos.

08:23He wants to build a social infrastructure; the term originates from him.

08:32You create a profile by answering a few questions and providing information such as your course of study.

08:40It can be anything: interests, favorite books, films, and above all, friends.

08:44Then you can see who is friends with whom, how people present themselves online, and learn interesting things about them.

09:04Facebook started with a few crazy students and an idea.

09:10To keep them running, they needed money from Silicon Valley.

09:15So Mark and his team went to the West Coast for the summer.

09:19There they encountered a special spirit.

09:22They met people who were genuinely trying to imagine this new era of social media.

09:30They thought they would only stay for this summer.

09:34But things turned out differently.

09:40I don't believe he went to Silicon Valley just for the money, but because of the special spirit there.

09:59The vision that technology can change the world.

10:02It was more about his ego.

10:09He wanted to start a tech company where tech companies are founded, in Palo Alto.

10:16I'm here for the summer.

10:19Palo Alto is this mythical place where all start-ups are born.

10:22The American counterculture consisted of hippies who were fed up with politics.

10:38If everyone lived together in communities, sharing information and feelings, then there would be no need for politics anymore.

10:45Zuckerberg certainly came here to build his company.

10:53But that also fit perfectly with the mythology of California.

10:58Everything should be universal, information-based, individualistic, and expressive.

11:03What used to be found in California, according to Zuckerberg, was now available on Facebook.

11:23He does what the pioneers did and says, "Please, form your groups."

11:29The only difference is that his network has an individual characteristic, a personal profile, which the pioneers didn't have.

11:38I have visited many different Facebook offices.

11:45There's one thing I still remember clearly.

11:50There was a receptionist, the only woman there.

11:55A graffiti artwork stared down at her from behind her desk.

12:04That was hypersexualized.

12:07I just rolled my eyes and thought, what a boy culture.

12:13It was a casual group of young, sex-obsessed men.

12:17Most of them didn't arrive at the very messy office until 1 p.m.

12:22They stayed until midnight, ate fast food, and programmed and programmed.

12:28I remember that frenetic energy.

12:38I realized that Silicon Valley has always wanted to be different from the East Coast.

12:47This was particularly evident in fashion.

12:49His clothing marked him as a freak.

13:06When Mark puts on hoodies and his damn flip-flops, he's saying, "I'm a geek."

13:16How should I explain this?

13:20The recreational surfer is in charge here.

13:22If some people are wearing suits and others are wearing surfer clothes at a meeting, then the surfers are in charge.

13:29The men in suits work for them.

13:31The people in the suits work for them.

13:34Today, Facebook has almost 5 million users across 1500 campsites.

13:39We are with the fastest company, the founder and CEO, Mark Zuckerberg.

13:45Mark, thank you for reminding us.

13:45Zuckerberg speaks in a private conversation about the data collected from the first Facebook users.

14:08You trust me, you idiots.

14:22But what impressed people most was Facebook's exceptionally rapid growth.

14:30From day one.

14:32Facebook's exceptionally rapid growth.

14:52Today we are starting a movement together.

14:57Everyone has friends, acquaintances, connections.

15:05They give us information that helps us understand the world.

15:09100,000 new users join every day.

15:27Facebook makes money through advertising.

15:36Mark Zuckerberg wants to build an empire.

15:41So he gets all website owners to embed their content with

15:45Like and share - to populate with Wattons.

15:49This allows Facebook to track the browsing behavior of internet users,

15:53in large parts of the internet.

15:57There is a large part of the web.

15:59Is it even a question that you use Facebook?

16:02Will you be doing something more commercial?

16:04There also need to be spaces, because we need to make money.

16:08We have 400 employers.

16:10We have to support everything and make a profit.

16:16The IPO is an important milestone in our history.

16:22But the mission of our company is above all,

16:26to open up and connect the world.

16:28Let's go!

16:29He became extremely powerful and rich, and at a very young age.

16:46Money has changed Mark Zuckerberg a lot.

16:47Perhaps he didn't found Facebook for the money.

16:49But when he saw that he could be the richest person in the world,

16:52That's how it happened.

16:54Was that his goal?

16:55Most would be after the first billion,

16:57after he has to open the world.

16:58After he has to open the world,

16:59that he has to open the world,

17:00that he has to open the world,

17:01that he has to open up the world.

17:02Money has changed Mark Zuckerberg a lot.

17:09Perhaps he didn't found Facebook for the money.

17:14But when he saw that he could be the richest person in the world,

17:17That became his goal.

17:19Most would have moved to Tahiti after the first billion.

17:25Only a certain type of person continues after that.

17:28Zuckerberg is one of those people.

17:42I love Rome.

17:44I love Rome.

17:46Deep down, Facebook wants to be a global empire.

17:53I am very interested in Latin and Roman history and culture.

17:58He is a ruler.

18:00He rules over something that has enormous influence.

18:05He has a distinctive haircut, similar to that of Emperor Augustus.

18:11Considering how much time and effort he invests in his image,

18:16That was definitely a conscious choice.

18:23My wife and I spent our honeymoon here.

18:26I dragged us to all the ancient cities.

18:28When we looked at the photos at home, my wife made fun of me.

18:35She said there were three of us on our honeymoon.

18:38Me, her, and Augustus.

18:40It is probably this idea that I am the divine emperor and my empire extends across the entire universe.

18:52In 2011 I spent a semester in California and took a course on data protection.

19:10Someone from Facebook was there too, Ed Palmieri.

19:29He said that Europeans have great data protection laws on paper.

19:33In reality, they don't work.

19:39At the time I thought that was brave.

19:41He basically said, screw European law.

19:44We'll make a lot of money and worry about the law later.

19:47Back in Austria, I submitted a request to access my data to Facebook.

20:02Every European can request information about who has what data about them and what is being done with it.

20:09I was told that my data was on a CD.

20:15The CD contained a file with approximately 1200 pages. That would be a huge stack of paper, a massive amount of data.

20:23The crazy thing was that most of the deleted items were still there. So it's not possible to permanently delete anything.

20:38They knew my political beliefs, even my sexual orientation.

20:43I had a lot of evidence that Facebook was acting illegally.

20:49So I submitted everything to the Irish regulatory authority, thinking they would take care of it. But they didn't.

20:55Someone from Facebook invited me to a chat.

21:09I remember. I wanted to hear what this young political activist had to say.

21:14During the conversation, I understood that Facebook had no answer to any of our points.

21:23They basically said, "We're doing this because we think it makes sense."

21:28When it was pointed out that they needed consent for that, they said it wouldn't be good for the user experience.

21:35Nothing but idiotic answers.

21:37I see it differently. If data protection rights were enforced in this way, the internet would have to be shut down.

21:46The internet poses all sorts of risks to privacy when content is shared.

21:52We, the media, the public, have made him king.

22:15That's not healthy.

22:17They were all naive.

22:33Obama was elected president in 2008. With Facebook.

22:38For the first time, it became clear that social media can change election campaigns.

22:49Every leading US politician, including Barack Obama, goes to Silicon Valley for campaign donations.

22:56Obama is getting the cool image of a top tech company.

23:07And in return, the tech company gains the credibility of political leadership. A remarkable combination.

23:15Barack Obama underestimated the negative effects of Facebook.

23:20For him, Silicon Valley was a source of campaign donations.

23:26I think he was far too gullible when it came to high-tech from Silicon Valley and the way internet companies worked.

23:35It is a great shame that West Coast tech companies, including Facebook, have convinced our politicians in Washington that they are the future and Washington is old-fashioned.

24:01And that they should remain unregulated.

24:07This led to a free rein for Facebook, which has caused great damage.

24:12This is an unregulated conversation on Facebook. It has made enormous mistakes.

24:20The concept of the whole world.

24:22The concept of the whole world.

24:23The concept of damage.

24:24The term "police officer".

24:25The concept of repression.

24:26The concept of revolt.

24:27The term "President Ben Ali fled his country" is used.

24:31The Arab Spring was partly triggered by internet platforms. Twitter and Facebook were the most important instruments.

24:49Facebook's spread in Tunisia and Egypt made participation in the Arab Spring possible in the first place.

25:04You have to be an optimist if you want to change the world. People call it naive. But hope and optimism are behind every important step.

25:17That's the core of the Silicon Valley philosophy. You don't just develop technology. It also has to change the world.

25:32We can give more people a voice.

25:37Instead of walls, we build bridges. One connection after another.

25:42At his core, Mark Zuckerberg is liberal, open-minded, and cosmopolitan. An optimist who believes that when people are brought together, they can create the best for society.

26:05Donald Trump and Hillary Clinton are jetting their last force into battle.

26:09I was one of the first to raise the alarm about the algorithm issue.

26:19This was bound to end badly.

26:23Don't forget, everyone thought Hillary would win. That was a huge shock. Even for Donald Trump.

26:30Not even he thought he would win.

26:33The victory surprised him.

26:40How did this happen? Facebook played a major role. Trump campaigned very aggressively there.

26:47Tens of millions of dollars were spent on advertising intelligently and strategically.

26:54The personal data of users is used to conduct targeted propaganda campaigns.

27:07Political messages thus reach specifically selected segments of the population.

27:15The campaign team did not have to hack Facebook or circumvent any laws.

27:21They used the resources that Facebook provides to advertisers.

27:24They did nothing illegal. And that is the big scandal.

27:29A kind of panic is developing around the topic of disinformation and the question of how much responsibility lies with Facebook.

27:58I chaired the Techconomy conference. It took place two days after Trump's election victory.

28:09I brought up fake news.

28:22In the end, he was very embarrassed. His answer became one of the most infamous of all time.

28:39In the end, he was very embarrassed. His answer became one of the most infamous of all time.

28:52When Mark says that fake news doesn't play a role, he actually believes it.

29:17But that wasn't true. Fake news on Facebook did influence Donald Trump's election. A great deal, in fact.

29:38Fake news spread by the Trump campaign, the Russian government, and all sorts of people.

29:46He's in a bind. He should really say that fake news isn't to blame, because information has hardly any direct impact on users.

30:07The idea that people can be so easily persuaded to change their minds is a nice one, but not at all substantiated.

30:14With this answer, he could exonerate himself. But he would also be telling advertisers that it's not worth buying personalized advertising from him because it doesn't deliver much.

30:25He can't do that. So he has to say the system is strong, it works. It reaches and convinces target groups.

30:34He manipulates them into changing their minds. That's what his business model is based on.

30:39This is a model.

30:40Machiai and Facebook – not to be trifled with.

30:41Gäuble will make Facebook.

30:42Facebook shouldn't do that.

30:44Facebook has looked.

30:45Facebook has not yet fully implemented.

30:48Facebook is manipulating itself, meaning is it doing the reverse engineering?

30:55Cambridge Analytica.

30:56He is with Donald Trump and his company in 2016.

30:58Their task is to inform the clubs of the 選ät and the colleagues.

31:01Facebook has verified them, but the data was provided by their consultants beforehand.

31:08Since Trump's election, Facebook has suffered an enormous loss of image.

31:26Many consider the platform to be fundamentally harmful to society.

31:32I think that's a bit of an exaggeration, because Facebook has many good qualities.

31:38But because Zuckerberg does nothing to stop the damage that Facebook causes, again and again, Facebook's image is in the basement.

31:49Mark Zuckerberg, amoché, le visage plein de bleu, de gripure, la lèvre fendue.

32:02This is the photomontage shock that the American magazine Wired is based on the number of Mars

32:07pour symboliser les deux années particulièrement difficiles que vient de traverser le réseau social.

32:15We should be careful.

32:19We like having characters in our stories.

32:23Zuckerberg is a figure here who stands in for all of Facebook.

32:27But Facebook has tens of thousands of employees.

32:33He alone is not responsible for the failure of American democracy.

32:38He is not responsible for the change in American democracy.

32:42He is not responsible.

33:12Mr. Zuckerberg, would you be comfortable sharing with us the name of the hotel you stayed in last night?

33:18Um, no.

33:23If you messaged anyone this week, would you share with us the names of the people you've messaged?

33:30Senator, no. I would probably not choose to do that publicly here.

33:33I think that may be what this is all about.

33:37Your right to privacy, the limits of your right to privacy,

33:40and how much you give away in modern America in the name of, quote, connecting people around the world.

33:48The Senate did not hold him accountable.

33:51They performed plays.

33:55They wanted to put Facebook in its place,

33:57through howling and screaming, blaming and shaming.

34:00They can.

34:03They lacked the political will to consider legislation.

34:09They just wanted to publicly humiliate him.

34:12Oh, how small his apology was compared to the damage he had caused.

34:35Unbelievable.

34:35Most of Zuckerberg's apologies are not very sincere.

34:41Usually, this is pure PR.

34:46He wants to shield his company from criticism.

34:50I find that devastating.

34:52At least here in the USA, most government officials

35:04not the slightest idea how the internet works.

35:08Therefore, you cannot contest it.

35:11During Zuckerberg's hearing, I was ashamed of my Congress.

35:14If my congress is so ignorant as to allow him to say this casually,

35:31Without pressing the issue vehemently, we have a problem.

35:34And we have a problem.

35:41Mark Zuckerberg's apology

35:43It continued.

35:44He has meanwhile presented himself to the European representatives.

35:48I think, in total, you've now gained 15 or 16 seconds.

35:51In recent decades, in 2003, you started it.

35:55Every year, you've made one or more mistakes or had problems with Facebook.

35:59And you have reality, you have yourself, you have yourself, you have yourself.

36:03It's a great model that brings in a lot of money.

36:15If there's a problem, they apologize, but nothing changes.

36:19That's a question you have to ask yourself, for yourself.

36:45Perhaps he was a little shocked, but he didn't let it show.

36:55He seemed almost emotionless.

37:01I find that worrying.

37:05Because he runs the most influential platform in our democratic society.

37:10Apparently without emotion.

37:26Ultimately, it's up to the politicians.

37:28Such hearings will not solve the problem.

37:31We need laws and we need to change the model.

37:34To save democracy.

37:36My name is Frances Haugen.

37:45I worked for Facebook.

37:48My documents prove that Facebook has repeatedly deceived the public.

37:52About their own research findings regarding child protection, AI systems, and their own role in the spread of extreme news.

38:01Far away from the California sunshine, Facebook's has been handed a multi-million dollar fine that will force it to rethink its business model in Europe.

38:11The social media company suffered a major defeat in an EU court being fined 390 million euros.

38:19Advertising practices have been ruled illegal under EU law.

38:25The decision could have major consequences for the business's advertising model requiring the company to make costly changes.

38:33Mark is an inventor.

38:42Mark is a creator.

38:45Such a person would not want to work on the same product for years.

38:5220 years of the same thing?

38:56Nobody who's wired that way wants that.

38:59Facebook is boring.

39:05Most users are older people.

39:09TikTok and Snapchat are hip.

39:12But parents and grandparents stay in touch via Facebook.

39:17Maybe he's stuck.

39:21So he looks for a new way.

39:23The metaverse will be the successor to the mobile internet.

39:29We will feel as if we are always present.

39:31No matter how far away you are.

39:35With "Meta," Zuckerberg is saying that Facebook bores him.

39:40Very easy.

39:42I've never worked on anything so exciting before.

39:46I am incredibly excited to embark on this journey with you.

39:49He wants to rename the company.

39:54Facebook is boring.

39:56Meta is more interesting.

39:58We want to show who we are and what we have set out to do.

40:02I am proud to announce that from today onwards we are called Meta.

40:08Of course, they want to work on something new and exciting.

40:13They want to return to enthusiastic media feedback.

40:15Back to positive, exciting reporting.

40:26That's tempting.

40:28Since the 1990s, people have been saying that virtual reality is just around the corner.

40:38So far, this has not proven true.

40:42Do we want to live in a virtual world?

40:45I don't believe.

40:46Facebook is cluttered with advertising.

40:49It follows us, marketing things that we seemingly need.

40:52Imagine a world where Coca-Cola can put a can on your table and make you thirsty.

41:01This is the dream of meta.

41:04I think it's a nightmare.

41:11I have no idea if this is an extension of Facebook or a huge mistake.

41:15It can fail.

41:20The question is, what do we mean by failure?

41:22You've reached an extension of the error.

41:24They have said goodbye to the games from Facebook parent Meta.

41:28In the 20th century, Mark Zuckerberg placed the entire company on the metaverse.

41:34Today, games from Meta are at 65 percent for the year.

41:38The reason is that investors are not happy with the T's and trillions of dollars at risk.

41:42To build is an experiment that won't last for a decade, if at all.

41:47I take full responsibility for this decision.

42:10I am the founder and CEO.

42:12I am responsible for the well-being of our company.

42:19I decide.

42:25And that was one of the most difficult decisions in 18 years as a company boss.

42:30He has many lives. Who knows what will come next.

42:38He has many lives. Who knows what will come next.

42:52I bet it's not so much about the money for him, but about influence.

42:58Is Zuckerberg going down with the ship?

43:03Is he resigning now that Facebook is no longer particularly relevant?

43:07Because he overstepped the bounds of Facebook's power?

43:12That seems possible to me.

43:14These tech companies are always about the boss. In this case, Zuckerberg.

43:24He's not really that relevant. After all, it's a publicly traded company that makes the money.

43:32Much of this is a myth. The myth of the organizer, the founder, and so on.

43:37Mark didn't act like a king. Everyone wanted to put him on that pedestal.

43:46All our attention was focused on whether Mark was good or bad. Did he make the right decision?

43:52But it's no longer about Mark.

44:03Perhaps society is trying to tell us today,

44:07We don't need that.

44:10Let's take the environmental crisis.

44:12Should we consider Silicon Valley in light of such problems?

44:15to truly encourage the creation of new innovations,

44:19which are anything but safe?

44:24I hope you'll be there.

44:27The future will exceed our expectations.

44:37The future is already being organized according to our expectations.

44:41Questions including those from the member.

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