00:00De-individuation is a psychological state in which people lose their sense of self-awareness
00:05and personal responsibility. This is what allows crowd psychology to take hold.
00:11When people are de-individuated, they are more likely to engage in impulsive and sometimes
00:16destructive behavior. This is because when people are de-individuated, they don't feel like they
00:21have to worry about what other people think of them. They don't feel like they have to maintain
00:25a positive self-image. They don't have to be polite or respectful. They can just do whatever they want.
00:31In a study published in the Journal of Personality and Social Psychology in 2000, researchers found
00:37that de-individuation increased aggression in a group setting. They did this by having subjects
00:41play a computer game against other subjects. Some subjects played under their real name and others
00:47played anonymously. The researchers found that subjects who played anonymously were more likely
00:52to cheat and be aggressive towards their opponents. De-individuation can also lead to risky behavior.
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