“Europe has a role to play in the global duanju movement”  Victor Potrel, TheSoul Publishing - Vidéo Dailymotion

Duanju

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00:00Bonjour, je suis Victor Potrel. Je suis l'executive d'Excellent Strategy à The Soul Publishing.

00:04Je suis basé en Londres, dans l'Union Européenne.

00:07Vous avez déjà créé une app de short-drama appelée Shirt.

00:10Que genre de genre vous intéressez sur la plateforme ?

00:13Est-ce qu'il y a des genres non-CEO romans qui performent particulièrement bien ?

00:18Peut-il vous sharez des données ou des feedbacks d'audience ?

00:21Pourquoi vous pensez que ces genres sont résonés ?

00:24Oui, short est live et growing, et nous avons déjà vu des patterns clairs dans ce qui fonctionne.

00:29Le app features short, vertical format drama avec épisodes under 1-2 minutes,

00:35designed for quick, mobile-first viewing.

00:38Nous avons commencé avec des tropes comme CEO romans,

00:41car ils sont déjà proven dans le short-form écosystème,

00:44en particulier dans les Chines et les Sous-East-Asien marchés.

00:48Mais nous avons consciente d'expandir plus loin.

00:50En plus, romans sont encore plus populaires,

00:53non-CEO stories sont increasingly résonés avec notre audience.

00:57A few categories showing strong engagement

01:00include family revenge drama,

01:02like betrayal or sibling revivory,

01:05mystery and thrillers,

01:06like suspense stories, secret identities

01:10or crimes with cliffhanger reveals,

01:12and social drama, class struggles, moral dilemma,

01:16and generational conflict.

01:18Though we're still early,

01:20first episode completion rates and death

01:22give us good insights.

01:24Viewers often watch 5-10 episodes in one sitting,

01:28especially when stories are structured around escalating conflict

01:32and quick emotional payoff.

01:34When the pacing slows,

01:35or the emotional hook isn't immediate,

01:37engagement drops.

01:38Sharply and short drama demand very focused storytelling,

01:43as we all know.

01:44Minimum filler and a clear narrative rhythm.

01:47It really all comes down to emotional intensity and clarity.

01:51Stories about betrayal, for instance,

01:53or hidden secrets,

01:54work well because they create immediate stakes

01:57and the payoff is provided without recurring elaborate setup.

02:00Could you briefly introduce the Soul Publishing

02:03and your shirt project?

02:05The Soul Publishing is one of the world's most viewed digital content studios,

02:09best known for creating engaging, positive,

02:12and highly shareable content,

02:13across platforms like YouTube, Facebook, Snapchat, TikTok,

02:16but also streaming platforms like Samsung TV and Roku.

02:20With globally recognized brands,

02:21like 5NutCraft, Brightside, and 123Go,

02:25we reach hundreds of millions of followers worldwide,

02:27and specialize in scalable,

02:29data-driven content production.

02:31Along with our partner, PlayCut,

02:33we launched Short, the latest innovation in mobile-first entertainment.

02:37It's a platform dedicated to vertical short-form drama series.

02:41Built for the binge-watching habits of today's mobile users,

02:44Short delivers emotionally gripping stories

02:47in episodes under 5 minutes,

02:49designed to be watched anytime, anywhere.

“Europe has a role to play in the global duanju movement” Victor Potrel, TheSoul Publishing

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