00:00Hi everyone, welcome to Danjou Meets Africa. I'm Blessen Azugama, the editor on African Correspondence here at Danjou.
00:08Let's talk about something powerful.
00:12Attention. Because today, attention is the new oil.
00:16Everyone is fighting for it. Brands, influencers, filmmakers, even news outlets.
00:22But the creators who are really winning are the ones that know how to capture attention fast and keep it.
00:28That's where microdrama is coming. 15 seconds, 30, maybe 90 if you're feeling generous.
00:34Yet somehow, within that tiny window, a whole world unfolds.
00:39A heartbreak, a twist, a laugh, a cliffhanger that makes you swipe for the next episode.
00:45You see, traditional film takes its time because it builds, it breathes.
00:49But vertical drama are what I call the sprints.
00:52They grab you by the emotions in the first three seconds before your tomb decides to scroll away.
00:59And the beauty of it all is that Africa was also built for this kind of storytelling.
01:05We just don't know it yet.
01:06Because we've always had the rhythm, the urgency, the emotion packed into small, unforgettable moments.
01:13From the way our aunties tell stories, that starts mid-sentence to the market women who can sell a story of our products like in one breath.
01:22Now, imagine that same energy but on your phone.
01:26Fast calls. I'm talking about fast cuts.
01:28Real accents. Raw emotions.
01:31Now, that is the future of story selling.
01:33And it's already happening because platforms like Real Shorts, Drama Books, and various others are proving that audiences don't need a big screen.
01:42They just need a big feeling.
01:45And African creators, we've got stories that can travel in every format and in every language.
01:51So, next time someone says that short stories don't matter, remember this.
01:55In the attention economy, it is not the longest story that wins.
01:59It's the one that connects first.
02:01I'm Blessena Tsukema and this is Bwanzu Meets Africa, where we explore how African creators are redefining storytelling one school at a time.
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