00:00has introduced a project initiative to strengthen the Chinese brand in 2026.
00:05The initiative aims at leveraging global media strength for the company and brand
00:10and key milestones such as the start of the country's 15th five-year plan.
00:17The group said it will collaborate with partners from all sectors
00:20to promote consumption driven by the country's brands,
00:24to support rural revitalization and to share China's history with the world.
00:29To that effect, they have signed agreements with the government and local institutions
00:33to promote rural development and to strengthen communications campaigns.
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