- 2 months ago
This week on RealTrending Tracey Velt talks with Eric Bramlett, broker-owner of Bramlett Partners in Austin, Texas. Tracey and Eric dive into the strategies for maintaining a local identity while leveraging technology, the importance of agent retention in a competitive market, and how to stay focused amid speculative industry distractions.
Eric also shares how tight hiring standards and a personal touch have led to a 90% retention rate, his approach to tech integration without overwhelming agents, and much more.
Here’s a glimpse of what you’ll learn:
How Bramlett Partners maintains their local identity while competing with national firms
The hiring discipline that drives 90% agent retention vs. 65% market average
His single-dashboard tech approach that enhances rather than hinders productivity
Why focusing on retention beats aggressive recruiting every time
How to filter industry noise and stay focused on what moves the needle
Related to this episode:
Bramlett Partners
https://bramlettpartners.com/
Eric Bramlett | LinkedIn
https://www.linkedin.com/in/ebramlett
HousingWire | YouTube
https://www.youtube.com/channel/UCXDD_3y3LvU60vac7eki-6Q
The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends
Eric also shares how tight hiring standards and a personal touch have led to a 90% retention rate, his approach to tech integration without overwhelming agents, and much more.
Here’s a glimpse of what you’ll learn:
How Bramlett Partners maintains their local identity while competing with national firms
The hiring discipline that drives 90% agent retention vs. 65% market average
His single-dashboard tech approach that enhances rather than hinders productivity
Why focusing on retention beats aggressive recruiting every time
How to filter industry noise and stay focused on what moves the needle
Related to this episode:
Bramlett Partners
https://bramlettpartners.com/
Eric Bramlett | LinkedIn
https://www.linkedin.com/in/ebramlett
HousingWire | YouTube
https://www.youtube.com/channel/UCXDD_3y3LvU60vac7eki-6Q
The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends
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NewsTranscript
00:00Anytime you read the news and you read Housing Wire, you're going to get distracted by a lot of different stories.
00:06You have to know about them, but what you do with them after that is really the key.
00:13And I spoke with Eric Bramlett. He's the broker owner of Bramlett Partners in Austin, Texas, and he runs 126 agent brokerage.
00:22And he talks about how he differentiates his brokers to compete with with the bigger guys.
00:28And he does a great job with it. He's very focused on it, and he will spill all his secrets. So enjoy the podcast.
00:37Eric, from the great city of Austin, Texas, how are you today?
00:42I'm doing great. I'm doing great, Tracy. Thank you for having me today.
00:45Yeah, welcome to the Real Trending Podcast.
00:48Yeah, yeah. Thanks. Happy to be here.
00:50Yeah, so we will just get right into it.
00:53So you built Bramlett Partners as a local Austin brokerage, and you really still, you know, go with that local identity.
01:03So how do you balance competing pressures from the national and the tech-driven models while preserving that kind of local flavor?
01:12Yeah, no, it's a good question.
01:13We have less of a hard time now than we did in the past. We're 126 agents now.
01:19What we say is that we're big enough to back you, small enough to know you.
01:23We do have to, you know, play in the tech space, and we develop quite a bit of in-house tech.
01:29I'm pretty proud of it. We feel like we compete pretty well in that area.
01:33Yeah. But, I mean, it's just, you know, we have an advantage in that we can still give that personal touch, and we'll be able to as long as, you know, as long as I'm here, I guess.
01:45So you lean into what you're great at, and we're really great at knowing all of our agents.
01:50Like, I literally know the name of every agent in the company, and I don't think any of the national companies could say that.
01:55I mean, even locally, you know, we're 126. Like, Compass is our biggest competitor. They're like 1,200.
02:00Like, there's nobody at that company that's going to know every single agent there.
02:03So, yeah, just, you know, compete where you can win and lean into what you're good at.
02:07Now, do you have a growth strategy? Like, do you plan on building, or do you want to stay kind of a boutique brand in the market?
02:15Yeah, so it's interesting. I mean, I live in Austin. I love Austin. I've been in central Austin for a long time.
02:21So we do have a presence in Waco, which is about an hour and a half away. Great, great agents there.
02:29But we really don't plan to grow beyond this market. You know, how big will we get? I'm really not sure.
02:37What's worked incredibly well for us is really, really tight hiring standards to make sure that, you know, everybody we partner with,
02:43that we're looking at this as a long-term fit, not just something like, oh, hey, you'll do.
02:47So we have grown really slowly because of it, but our retention rate is 90% versus the average in the market, 65.
02:56So our net growth has been pretty good. And that, I would say, that's the growth strategy,
03:01is we'll continue focusing on retention. And when we focus on retention, the growth kind of handles itself.
03:08And what do you think are the secrets to retaining great agents? Like, what do you think is your superpower as it relates to that?
03:14Yeah, I mean, it starts on the way in. You know, you have to be really disciplined about who you're, you know, interviewing.
03:22You have to be really disciplined about saying no whenever it's not, whenever it's not a fit.
03:26You know, the recruiting job, which I was in for a long time in the brokerage, is tough because you're effectively selling.
03:34And whenever you have somebody that wants to buy your product, but they're not the right customer, you know, saying no to that can be pretty hard.
03:40So I think that being very disciplined about who you're partnering with on the way in is, that's the kind of the secret sauce, I would say.
03:48And then truly living it. Like, you know, it can be a big sales pitch to say, oh, we don't focus on recruiting, we focus on retention.
03:52But we honestly do. And that's and, you know, we spend we don't spend any time cold calling agents from outside the firm.
04:01But we spend a lot of time taking our own agents to coffee and meeting with our own agents and checking and see how they're doing.
04:07How can we help you? And the side that the side effect of that, the byproduct, is that we get a lot of referrals from our agents.
04:14And the referral folks are, you know, awesome, usually. Right.
04:19Like, generally speaking, that's going to be a lot higher conversion rate on that.
04:23They're going to more than likely be a fit versus if you're just like cold calling hundreds of agents a day.
04:28We tried it and it just didn't work for us at all. So this model seems to work.
04:33OK, great. You talked about building some tech tools. So let's talk about that.
04:37Tell me a little bit about what you built and what you're offering at your brokerage.
04:43Yeah, 100 percent. So I'm a big fan of like less is more.
04:48So what you'll see a lot of times when you're buying tech is that you just keep piling on.
04:52Oh, here's another app. Here's another app. Here's another app.
04:54We're always trying to reduce the number of dashboards that agents have to log into.
04:58And we have it down to one. Right. It's follow up boss is where they log in.
05:02And now that's a commercial product. But they have they have what's called an open API.
05:07So we have a robust back end that's integrated very tightly.
05:11Like it's literally the same dashboard and the agents call it follow up while still.
05:17But it's where all of their client searches live. It's where all of their CMAs live.
05:22It's where all of their market updates live, where they set up tours.
05:26It has a more robust feature in terms of like profiling households.
05:30So, you know, we'll have both partners if that exists.
05:32And then like they have kids, if they have pets, you know, what are their birthdays?
05:37When's the home purchase anniversary? Are they gluten free? Things like that.
05:39So it's something that we started building, oh, four years ago, I think this this application.
05:46And we just continue to add more resources to it, meaning money.
05:50And and yeah, I love it. That's like one of my favorite parts of the job is is continuing to add product features.
05:56You know, every month we're rolling out new things.
05:57Mike Morgan, our director of ops, actually proposed to me that we stop rolling things out so quickly that we start doing things in quarterly batches because it's overwhelming.
06:06We're not really sure what what's out there because you keep pushing so much stuff out.
06:10So I love it. You can probably tell my eyes light up when I talk about.
06:12Yeah, I mean, that's smart, though, you know, to not overwhelm agents to, you know, really have like a quarterly push, because I think the number of even if you have one sign in and you have you like simplicity,
06:24simplicity, it still can get overwhelming for for agents.
06:29Yeah, 100 percent. And what you have to understand is that they're not like no one agent is going to use every feature in the product.
06:37So you just like watch who's using what we track everything in terms of how much adoption it's getting.
06:43And then you go to the agents who are using it and you say, like, hey, how can we make this better?
06:46Or but again, like you make it additive, you don't you don't pull the rug out from underneath them.
06:52At the end of the day, the technology that agents like great agents use more than anything is literally their phone.
06:59You know, we had a win this morning where one of our managers had proposed that we start sending the weekend calls like we're on.
07:06We have leads duty and that those calls go directly to the agents that are the receptionist and took one weekend and a woman on the recording says, hey,
07:15I just want to let you know, like I've you're the fifth agent I've called and nobody else answered their phone.
07:20So at the end of the day, you know, tech is great to augment what works, but picking up the phone, calling people, answering your phone, giving great service.
07:28That's what truly moves the needle. And and if the technology is getting in the way of that or if it is distracting agents from what they should be focusing on,
07:37then the tech's not helping. And so we like it to kind of be in the background.
07:41We like it to be there to help, but not to not to be a hurdle.
07:44Are you investing in A.I. at all or, you know, building a program on your own or app on your own?
07:52Yeah. Yeah. So we have. I mean, you know, most of these like A.I. companies are integrating with usually open A.I.
07:58with ChadGPT. We yeah, we're integrated with with open A.I. and we're actually integrate with Grok as well.
08:03Some other alternative LLMs we're looking at now for cost reasons, but it's very it's it's it's in like really boring ways.
08:10Right. Because we look at what are the agents already doing that works really well and then how can we help them do it faster and more reliably?
08:17So one of the first implementations we we made is we have an explainer for CMAs and statistics.
08:23So, you know, agents are sending stats to their clients all the time and and to sit down and observe, you know, absorb it and then and then put together a really good email about a specific CMA can take you 30 minutes sometimes.
08:35And so what the tool does, you run the CMA and then you can either click A.I.
08:40Analyze and it'll send you notes back or A.I.
08:43Compose and it'll write an email and then the agents need to read it because they need to understand it as well.
08:48But rather than like observing, absorbing and then regurgitating, they're just like reading it once and then deleting out what they don't want to include.
08:57So it's saved a ton of time. And and we have implemented a number of other features like that on different screens.
09:03And it's all it's all in the interest of like doing it better, doing it faster, making it a bit easier.
09:08Yeah, absolutely. So Austin does hold a special place in my heart.
09:12I'm in Florida. It was I was really upset they didn't beat the Gators University of Texas last this weekend.
09:20But my son and his wife both went to University of Texas and they got married there.
09:24So I love the city. But we also noticed a lot of, you know, the market was just booming.
09:32They moved since in about about a year ago. Notice the market was booming.
09:36Impossible to get into restaurants there for a while. And now you're having some rapid swings, you know, with the market.
09:44I'm particularly talking downtown, but obviously Austin is more than just downtown.
09:51So how do you coach your agents to kind of adapt to those market shifts?
09:57Yeah. So I will say the last five, six years have been a whipsaw. No question about it.
10:02We boomed harder than any market in the U.S. I think, you know, we saw something like 40 percent appreciation in 2021.
10:09Yeah. And then it didn't come like, well, I guess you accurately could say it was crashing down.
10:13We didn't ever retreat, you know, lower than than where we started in 2020.
10:18I think we're at like early 2021 numbers now. But that happened in mid 2022.
10:23So we've we've had a little over three years now of this really bad market.
10:27And it almost feels like the rest of the country is now kind of catching up, unfortunately, to the recession we've been in.
10:33But, yeah, we've been cheerleading for a long time. And you have to first and foremost, help the agents understand, like, you can't control the market.
10:40You can only control how you react to it and what strategies you're going to use.
10:43And it's a pretty bad strategy to say, like, I'm just going to wait for the market to come back.
10:47And then you have to motivate. Right. Because I went through personally, the O-8 recession was really scary.
10:53I was really young at the time and I tried to get out of the business and I didn't for some personal financial reasons.
10:59I didn't want to sell my house, things like that. But the habits that I built during that tough time, you know, that got me through it.
11:07That's really what kind of built my personal business.
11:09You know, I did 20 million for the first time in 2013 and then 25 million the next year.
11:13And I think I capped out at, like, 45 or something before I stopped selling.
11:17And that was all because I muscled through the great financial crisis.
11:20And that's what's happening now. The agents that are, you know, working really, really hard and they're finding stability and some success in this really tough market.
11:29Those are the agents that are going to be incredible market leaders here in a year or two when the market starts to come back.
11:34So that's the motivational side. And then sorry to keep going on about this. I've been talking about it for a long time.
11:38You also have to understand expertise. And a one size fits all doesn't make sense.
11:42You know, you mentioned downtown. Absolutely. There's 12 months of inventory downtown.
11:46And when you go to 2 million plus, which a lot of it is, there's something like 18 months of inventory.
11:50So if I were to tell somebody in, like, Southwest Austin where the market's actually performing pretty well that, you know, they're in the doldrums and it's just like downtown, that wouldn't be honest.
11:59So you have to get really good at looking at sub markets and you have to get really good at understanding any particular client's situation and motivations, right?
12:08And then looking at the lifetime value of that client. Because if you have a seller that wants to list this year, but maybe doesn't want, you know, they're pricing it reasonably, but they're not 100% going to succeed.
12:19This could be a two year commitment with these guys. And when you look at it in terms of lifetime value of the client, instead of just like, how quickly can I get this deal closed?
12:26That's how you'll build a career. And that's how you'll build a business versus just like trying to muscle through the next year.
12:32Yeah. And so you were selling, were you still selling when you were starting your brokerage or did you stop to open your brokerage?
12:39Yeah, no. So I was, we were a little tiny. I opened the brokerage when it was just myself and one other agent, Will McIntosh, who's still with us.
12:47And then, you know, we grew kind of as like, whatever the opposite of a team ridges, that's kind of how we grew. And then in 2020, it's really funny, because it was like the month before COVID hit, I remember I was on a skeet trip with a friend.
13:00And I said, Yeah, man, we were like 20 agents at the time, I said, I think, I think I have something, I think we can grow this. And that's whenever we started putting systems together in terms of like growing the actual brokerage.
13:10And then I didn't, I didn't like stop selling, stop selling until I think it was the fall of 2021. It became like, so clear that I could no longer provide my clients amazing service, because I was spending so much time on the brokerage. And I had to like quit selling at that point in time.
13:25I think that's a difficult decision for a lot of brokers to quit selling because you know, you're you're making this money selling. But if you don't stop selling, you're never going to grow the brokerage to what you might want to. But it's that it's it's and it's different. It's like that little middle period when you stop selling and haven't grown, that can be really hard to take.
13:51Um, and it's and it's like a big obstacle from a lot of the brokers I talked to, how did you handle that?
13:57So I compared it to the decision to stop working buyers, right? I hung on and worked buyers far too long. I was a very high performing listing agent. But then same thing, you know, you bring a $700,000 buyer who's like close to your house, you know, I'm not too good for 20 grand, right?
14:15Um, but that's short term thinking. And the long term thinking is really like, hey, I know that if I free up this time, I will then fill it with more productive things to do. So the decision to stop selling was very similar. I said, Look, you know, the brokerage is seeing a lot of gains, we're a lot of growth. And every time I go work a deal, that's pulling me away from what is going to succeed in the long term.
14:39And you have to be okay with revenue, your personal income going down for a short period of time. But you have to have a plan. I mean, you have to know that it's going to go back up and go back up higher. Otherwise, why are you why are you doing it?
14:52Um, but I will say, like, in this whole journey from individual agent to, you know, now mid to large size brokerage, my least favorite part was that desert whenever I was still managing and I was still selling because I had my clients issues that I had to deal with. And then I also had all my agents clients issues. And it was it was a lot is a whole lot.
15:13Yeah, yeah, absolutely. And you know, at 126 agents, culture is more difficult to, you know, kind of keep and and that how do you preserve your culture? As you grow?
15:29That's a big question. We literally have it every week we talked about how do you scale culture and and every additional person you bring into an organization, be it a virtual assistant all the way to a top producing agent, you know, it's going to be a bit harder to make sure everybody's aligned.
15:43Not to beat a dead horse, but on the way in is the best time to make sure that you have a cultural match. So we're always looking at, you know, this person that we're talking with right now, potential partnership, like, are they a cultural match to their long term goals align with ours. But before you even get there, you have to have it defined. So, you know, we we defined our mission statement and our core values pretty early on. And they're not just a buzzword to us, you know, it's not just like writing on the wall.
16:09Every meeting, we try to, you know, point it back to at least one core value so that it reminds everyone. And whenever we see people like living those core values, we like to celebrate it. So it's it's constant work. It's like it's like gardening. I mean, you're you're always tending to it. But the the payoff is huge, you know, as much as we spend on technology and systems, and we've got this big nice office now and all this stuff.
16:32And all this stuff. It pales in comparison to culture, cultures, why people come, it's why they stay. And so it's the most important part of our jobs is to make sure that that that that doesn't go the wrong direction.
16:44Yeah, absolutely. And I want to talk trends a little bit. What are you seeing? And this doesn't have to be just technology. But what are you seeing as the greatest opportunities for real estate in the next maybe six months, six months to a year?
17:01Um, in Austin locally? Well, this probably national now that it seems like this sort of downturn has hit nationally. It's staying focused on what works. I'm a huge fan of the Pareto principle. And, you know, focusing on that 20% that's moving the needle on 80% of your results is what's critical. You know, I'll be vague, I guess it's it's really like hitting the basics, calling people back. You know, if you work leads, it's making sure that you're hitting, you know,
17:31speed lead, right, making sure that you're, you know, providing really excellent follow up. But more importantly, for most career agents, that's going to be SOI based and SOI based has a really long ROI on it, meaning like the work you do today, you generally see the results, you know, six, maybe 12 months from now. And so staying consistent with that focusing on the effective, and then just considering everything else noise, in a tumultuous market, which I think we're in nationally now.
17:56That's the biggest opportunities, like let other people worry about, you know, politics, let other people worry about like, what our mortgage rates going to do, or what's going to happen with this compass merger, things like that. That's all noise, you know, focus on great client service, focus on calling people back, and
18:26and just a lot of the lawsuits happening with Zillow and CoStar and, you know, whatever. It is easy to get distracted by all of that. And then, you know, get a little too invested in it in, in ways that, you know, possibly could harm your personal business.
18:46Um, you know, what advice do you have for for staying out of it? Because you need to know about these things. Obviously, you need to read housing wire and find out about them. But um, you also can't get in the weeds with them.
18:59Yeah, I mean, so there you go. Like, like housing wire digest. Great, right? Maybe don't read the same story over and over. You know, a friend of mine texted me about he said, Oh, this is really funny. And he sent me, like, you know, a recording of the CoStar meeting, where they were calling out the FTC for Zillow. And I said, Mike, I'm, I'm sorry, man, like, I've sort of been trying to stay out of the fray.
19:23Um, because I'm focusing really, I'm trying to focus more on like, what's moving the needle for us. He said, Good, stay out of it. It's miserable over here. You know, and, and I think that's really kind of, I think that's really kind of it, you know, look at it, you know, first question you need to ask yourself is like, how does this affect me?
19:40Um, so, you know, the NAR settlement, for example, which turned out to not be a big deal for great agents, um, that, that potentially could affect things a lot like, okay, I need to change these, these systems, right? I need to start getting buyer agreements, whatever.
19:53Great. Can I control it? Can I, can I affect change on the NAR settlement? I'll use that. We'll go back. We'll go back in time and talk about the NAR settlement. Um, no, it can't affect it at all. Right? Like all I can do is react. And then you go, great. Well, how much reaction does this require right now? And you go, need to learn a buyer rep agreement moving on.
20:12Yeah. Um, so you kind of run through those things, but it can get hard because you know, it like, it feels good to feel right. It feels good to have an opinion and to say these, these Zillow lawsuits are, are wrong. Right. This is the wrong thing or this, who's going to let this anywhere merger happen.
20:30FTC has to come in and do this, which by the way is silly. It's like, they're not even anywhere close to monopolistic market share. They're like 20% versus not even, I think, yeah, I think it's more like 15. Yeah.
20:42It's really small. I mean, they, they're not going to get anywhere close to, you know, in any market that anybody cares about. Like there are these little tiny markets where they might have 50, 50%. But, but back to it, you put it all in perspective. Like how much does it affect me? And avoid the question of like, how much could this affect me? That's when you're out in, you know, speculation land. That's when you're creating problems for yourself. And then honestly, just like go pick up the phone and call some past clients or you like go work out, do something that's going to be productive.
21:11Because sitting here and obsessing over a Zillow lawsuit or an anywhere merger or whatever it is, is not going to move. It's not going to make your life any better.
21:18No, but stay informed with HousingWire.
21:21No, no. It doesn't mean stick your head in the sand at all. Like, you know, for me, one of the services we try to provide our agents is a filter through which they can stay informed.
21:33And it doesn't mean I would tell them not to read HousingWire or any, any other publication, but for them to know that, hey, if something alarming is coming, that we're going to let them know.
21:43And like the last thing, last time we told them like, hey, something alarming is coming. It was whenever we had assumed, you know, survive till 25.
21:51I mean, it rhymes. Like that's what everything looked like. It was going to, you know, I think we're going to turn around.
21:55And then whenever we saw the tea leaves and we said, this is not going to happen. It was very early in the year, maybe even late 2024.
22:01And that's when we said, guys, look, this is going to affect your business. Now you can control how you react to it.
22:08But like, pay attention to this. You know, we had just gone through the NAR settlement. Everybody was trained on that.
22:12That was, you know, not a huge deal. But we said, this is going to be a bigger deal.
22:17We're not going to see a recovery this year. Pay attention to that.
22:20Yeah. Yeah, I know. I think that the settlement, you had to pay attention to that one, obviously.
22:26I mean, everyone in real estate had to pay attention to that one. And, you know, the sky is falling.
22:34The sky didn't fall. And the truth is that, you know, like you said, agents and brokers who really educated themselves and adapted are doing just fine now.
22:46We picked up a lot of market share as a brokerage during that time.
22:50And I like to think that we helped that our leadership team helped with that a little bit.
22:54And it was because we said, OK, these are the things we need to worry about.
22:58This is actionable. At the time, we said we don't know what's going to happen with commission.
23:03Will it compress commission down? It might. But if it does, then you have two choices, like quit or don't.
23:10And if you don't want to quit, then like figure out how to work in that environment.
23:14Well, our commission didn't change at all. I think it went up a little tiny bit.
23:19So it wasn't something that was even worth that was worth spending a lot of time worrying about.
23:25The what if could have been awful. Like, I mean, if that really if agents really great agents really didn't provide that much value.
23:31This was a perfect scenario to really compress compress commission margin margins down a lot.
23:38But it just didn't. For whatever reason, in the city of Austin, great agents are worth about three percent aside.
23:44That's just what we get paid no matter, you know, who comes and competes with us, be it Redfin, Zillow, you know, not a lot.
23:51So like that's just what the consumers will pay for great service.
23:55Yeah. Yeah. So what advice do you have for other brokers or team leaders who are trying to stay ahead and they don't have like massive VC funding and capital?
24:06Yeah. So I don't have that either. You know, to stay I mean, stay informed as we just as we just talked about.
24:12So definitely, you know, read Housing Wire, listen to podcasts that are that are really great.
24:17And then it's advice from a friend of mine, but compete where you can win.
24:21You know, if you're if you're a brokerage that's, you know, 50 agents or 126, like launching your own like private exclusive network is probably not the direction you want to go.
24:30You know, you probably want to lean into things like, hey, we're local.
24:34These other guys can't be that's that's by definition.
24:37These guys are not local. So agents that want local.
24:41This is us. Right. Do you want more personal attention?
24:44That's that's us.
24:45We do compete in the tech stack field on the tech stack field, but a lot of local brokers don't.
24:51So get as good as you can possibly make it.
24:54Make sure that you're checking that box, but then find where you really excel.
24:58Russell Shaw is an old mentor of mine, and he gave me that advice whenever I was an agent.
25:02He said he said, whatever it is that makes you different and unique, learn how to tell a seller that's in their best interest to work with you because of that.
25:10He's like, if you're with a big team, like be able to explain to a seller while working with a big team is the best.
25:15If you're a solo agent, be able to explain to a seller while working with a solo agent is the best.
25:19And it's the same advice to brokers.
25:21You know, what makes you different? What's your unique value prop?
25:23Learn it. Be able to rattle it off in 60 seconds.
25:26Yeah. So my last question, I do want to do a couple bonus round questions, but if you could change one thing about the industry, what would that be?
25:35It would be that 1099 status isn't there anymore because then every broker would have to invest in every agent they hire.
25:42And that's what I think is the biggest problem with the industry is that most brokers just don't invest very much in their agents.
25:47OK. OK, great. All right. These are just quick answers.
25:51One book that influenced your leadership.
25:54Measure What Matters.
25:56OK. Favorite local Austin neighborhood, the one that you vibe with the best.
26:02I mean, I live here, right? Northwest Hills, because we're like 10 minutes from downtown, but it feels like you're in like, leave it to beaver suburbs.
26:09So I'm like my son rides his bike everywhere around here.
26:13And then, you know, we can literally Uber to downtown in like 10 minutes.
26:16So that's my that's what I love about it.
26:18Yeah. Great. If you weren't in real estate, what would you be doing?
26:21I would today, like if I got to start all over HVAC company, no question about it.
26:26HVAC all day long.
26:27Really? HVAC. OK, interesting.
26:29I mean, I'm a big cyclist and we go on these long rides and have these long conversations.
26:34I can if you want this to go an hour and a half, I can tell you all the reasons why HVAC is the business to get into right right now.
26:39That's all right. So my last question, your go to productivity hack when you're feeling overwhelmed.
26:49Go for a long ride, figure out what you need to do to move the needle, get back and do it.
26:53That's that's my productivity. Yeah.
26:56Great. Well, Eric, thanks so much for joining Real Trending.
26:59I appreciate having you on.
27:01Tracy is awesome. Thank you so much.
27:03Thanks.
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