Comcast revealed “Versant” on Tuesday as the official name for its upcoming NBCUniversal cable network spinoff, according to CNBC. The new holding company will include cable networks such as USA, CNBC, MSNBC, Oxygen, E!, SYFY, and Golf Channel. It will also own digital brands including Fandango, Rotten Tomatoes, and GolfNow. CEO Mark Lazarus said Versant emphasizes versatility and brand fluency, though it won’t be consumer-facing. Each brand will operate independently, with no plans to launch a unified streaming platform. The unit, which generated $7 billion in revenue last year, is expected to be spun out by year-end 2025.
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00:00It's Benzinga bringing Wall Street to Main Street.
00:02Comcast revealed Versant on Tuesday as the official name for its upcoming NBC Universal
00:07Cable Network spinoff, according to CNBC. The only company will include cable networks such
00:11as USA, CNBC, MSNBC, Oxygen E, Syfy, and Golf Channel, while also in digital brands,
00:17including Fandango, Rotten Tomatoes, and Golf Now. CEO Mark Mazzara said Versant emphasizes
00:23versatility and brand fluency, though it won't be consumer-facing. Each brand will operate
00:27independently, with no plans to launch a unified streaming platform. The unit was generated
00:32$7 billion in revenue last year, expecting to be spun out by year-end 2025.
00:36For all things money, visit Benzinga.com slash GSTV.